The Advertising On-Ramp: Getting Your First Job in Advertising - Softcover

Belle Frank

Softcover

ISBN 10: 0985179511 ISBN 13: 9780985179519

Publisher: Paramount Market Publishing, Inc, 2013

Synopsis

The Advertising On-Ramp provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. The Advertising On-Ramp is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.

About this title

About the Author

Belle Frank oversees the development of communications strategies for key Y&R global clients. She co-leads a department of 15 brand strategists and is one of the developers of Y&R's BrandAsset® Valuator brand equity model. Belle is a member of the Board of Directors of the Advertising Research Foundation and received an Advertising Women of New York, Trailblazing Working Mother of the Year award in 2007. She teaches in the City College of New York Branding and Integrated Communications program and is on the Board of Directors of the Tufts University Communications and Media Studies program.

Edition details

• Publisher: Paramount Market Publishing, Inc
• Publication date: 2013
• Language: English
• ISBN 10: 0985179511
• ISBN 13: 9780985179519
• Binding: Paperback
• Edition number: 1
• Number of pages: 120