Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers: The Holistic System to Foster High-Performing Businesses, Brands and Careers - Hardcover

Gallardo, Luis

Hardcover

ISBN 10: 0985286407 ISBN 13: 9780985286408

Publisher: LID Publishing, 2012

Synopsis

Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient - the 6 R's for success.

About this title

About the Author

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.

Edition details

• Publisher: LID Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 0985286407
• ISBN 13: 9780985286408
• Binding: Hardcover
• Number of pages: 240