Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers - Hardcover

Gallardo, Luis

Hardcover

ISBN 10: 0985286407 ISBN 13: 9780985286408

Publisher: LID Publishing, 2012

Synopsis

Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient”the 6 R's for success.

About this title

About the Author

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand and marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.

Review

Luis Gallardo expertly guides the reader in understanding the complexity of today's corporate world and lucidly highlights what the roads to successful and high performance leadership involve.
 
The author's broad views, based on his solid knowledge as a longstanding business expert, make his book a must read for all leaders.  He has made a unique and critical contribution to both the theory and practice of leadership.
 
George Kohlrieser, Professor of Leadership and Organizational Behavior at IMD and internationally bestselling author of Hostage at the Table and Care to Dare.

Building high-performing brands in today's ever changing world becomes a huge task for global brands. Luis Gallardo has been able to develop and explain a really helpful and powerful framework to foster winning multinational businesses. A must read!
 
Alfredo Gangotena is Global CMO at MasterCard Worldwide

In life, as it is in business, it is not enough seen the big picture, it is about understanding the full picture. Brands & Rousers, the book written by Luis Gallardo, is all about interconnections and their meaning, it is about multi-dimensions and dynamic systems. Really helpful! if managing a multinational brand such as Tetra Pak.
 
Elisa Nistri is Marketing Director of Tetra Pak in Italy

Luis Gallardo has a rare and special understanding of how successful brands are built. He combines deep understanding of business issues with practical, action-oriented, yet highly creative strategies that bring transformational results. This book is essential reading for anyone looking to make headway in today's business world.
 
Jim Prior is CEO of The Partners 

Luis Gallardo takes "think globally, act locally" one step further with his own point of view - "think holistic, act personal."  
 
To fulfill the "think holistic act personal" creed, we must also remember to act personal in ways that bring meaning to peoples' lives. Not only will it help your business, but it might also just start a revolution.
 
Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. She is the co-author, together with Andy Smith, of The Dragonfly Effect.

Edition details

• Publisher: LID Publishing
• Publication date: 2012
• ISBN 10: 0985286407
• ISBN 13: 9780985286408
• Binding: Hardcover
• Language: English
• Number of pages: 240