How can getting punched in the nose, training Brazilian Jiu-Jitsu, and kids with braces help you prospect, market, connect, and make every sale? In this collection of stories and lessons, Wes Schaeffer connects with you via poignant and relevant examples to engage you in conversation with yourself. His easy-mannered dialogue engages the senses, while speaking directly to the challenges entrepreneurs face day in and day out. Much like the cookie-cutter shark, Wes takes concise, targeted bites out of a seemingly large predator—making sales in today’s distracted, over-communicated world.
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