This book outlines an easy-to-follow, easy-to-implement, step-by-step system that enables any business owner to uncover untapped sales and profits that flow directly to the bottom line. The 8 marketing strategies presented in the book are simple to understand and easy to implement without any overt risk. The marketing tools explained in this book are based on solid, fundamental principles which are often ignored in the day-to-day operations of a business. Here Is Just Some of What You Will Know After Reading This Book: - You Will understand the business you're really in and how that knowledge will save you from 60 to 70 hour workweeks. - You'll understand what a customer really is, and how to keep them coming back to you over and over again. - You'll understand the 3 fundamental ways to grow a business. - How to protect, nurture and profit from your business's #1 asset. - How to optimize your prices so you re getting the most profit possible. - How to dramatically increase the effectiveness of your advertising by 5, 10, even 20 times by making just one small change! - How to get your current customers to sell for you 24/7, without any effort on their part. - The single most powerful strategy for generating leads for your business.
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Brian Kaskavalciyan is an entrepreneur, marketing strategist & consultant, an author and speaker. He is a recognized expert on relationship marketing. As an entrepreneur Brian has owned 8 companies, 5 in the home improvement industry.
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