What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo...and far more, including cautionary tales, worksheets, timelines and etiquette tips.
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Writing is an art, and hundreds of classics on style and form line our shelves. But when the writing is done, we enter the business of publishing and there aren't many guides about the realities of working with editors, agents, publishers, readers (and other writers!) And manners! To many of us have missed those lessons. We wanted to help authors avoid the mistakes we made, and give them a road map that highlights the pitfalls as well as show them the shortcuts. - Randy Susan Meyers and M.J. Rose
An average of 500 books are published a day. 10,000 novels hit the shelves each year--up 100% from 10 years ago. Review space has declined 20-50% over the past decade and the price of books has increased by as much as 20% in that time. These are intimidating figures for authors to face. With so many books being published and limited resources and manpower to dedicate to each campaign, it's inevitable that many authors will be left feeling neglected, misguided, and uninformed by the time their book has launched. What can authors in such a crowded and competitive marketplace do to give their book the best shot possible? How can they make the best of the lead time--often a year or more--before their book is published?
Internationally bestselling authors and publishing pros M.J. Rose and Randy Susan Meyers have joined forces to create the "What to Expect" guide to publishing with WHAT TO DO BEFORE YOUR BOOK LAUNCH , an invaluable and vital resource for authors, offering advice on everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to book trailers, author photos and much more. Complete with cautionary tales, interviews with agents, authors and publishing professionals, worksheets, timelines, and etiquette tips, WHAT TO DO BEFORE YOUR BOOK LAUNCH is a "publishing Bible" for writers.
Rose and Meyers provide an insider's insight in WHAT TO DO BEFORE YOUR BOOK LAUNCH that other books on publishing lack. Never before have two authors come together to share their experiences, wisdom, advice, and lessons learned both from being in the publishing trenches, and from their determination to research best practices, in a book meant to benefit their peers. They've learned the do's and don'ts the hard way and hope this book will make the process easier to navigate and manage for fellow authors.
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