Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching Your Brilliant Idea

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9780985941901: Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching Your Brilliant Idea

There is a special kind of magic when it comes to innovation: Innovators develop breakthrough solutions that are often surprising and deliver hope for a better future. They create the next generation of products and services; they fix processes that are broken; they find resources where others languish; they open new markets and sometimes give birth to entirely new industries. While it may appear that innovation success is simply based on creative new ideas, this how-to guide shows that there is an underlying discipline for turning raw ideas into powerful value propositions—a discipline that anyone can learn, from individuals to entire companies and innovation networks. This handbook introduces CO-STAR, an innovation tool and set of practices that can help you: - Identify significant new opportunities to create compelling customer value - Capture the essence of your idea and communicate it quickly and clearly to others - Collaborate with others to build collective expertise and intelligence into your solution Entrepreneurs, innovators, and funders alike can use CO-STAR to build and successfully pitch value propositions that are smart enough to launch market-worthy new ventures, and strong enough to make a difference

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About the Author:

Laszlo Gyorffy, M.S. and Lisa Friedman, Ph.D. are partners in the Enterprise Development Group (EDG). They have spent over 40 years helping clients all over the world refocus, redesign, and re-energize their business strategies and innovation practices to succeed in an increasingly demanding marketplace. In addition to their consulting and training work, they are frequent speakers and workshop leaders on strategic thinking and change management, creating value through innovation, future-driven leadership and sustainable enterprise. Lisa and Laszlo are co-creators of EDG's Integrated Innovation System that enables company-wide collaboration and the sourcing of bold new ideas quickly and effectively. CO-STAR is one of the primary tools that makes the system so successful. Lisa is also the co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Stagey into Action. About the Enterprise Development Group: EDG is an international consulting firm that specializes in business strategy, innovation best practices, and leadership development. Clients include: BBC, Johnson & Johnson, Kaiser Permanente, Panasonic, Panera Bread, Stanford University, Swisscom, Toyota, and the US Air Force Creating Value with CO-STAR can also be purchased as an ebook through Amazon.com at http://www.amazon.com/Creating-Value-CO-STAR-Innovation-ebook/dp/B00AFEA80I/ref=dp_kinw_strp_1

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Laszlo Gyorffy; Lisa Friedman
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