WISER: The Definitive Guide to Starting a Business after the Age of 50 - Softcover

Mayhew, Wendy

Softcover

ISBN 10: 0988100010 ISBN 13: 9780988100015

Publisher: Library and Archives Canada, 2020

Synopsis

Ready for midlife excellence? Cut out the crisis and discover the essential resource for creating booming enterprises.

Does your looming retirement leave you wondering what’s next? Has this newest stage of life been a big letdown? Chomping at the bit for something to keep you busy? With over forty years of expertise in the field, Wendy Mayhew has already built her own multi-million-dollar business and written the definitive textbook on entrepreneurship. And now she’s here to share her hard-won secrets of the trade so you can avoid falling into the red while finding new fulfillment.

WISER: The Definitive Guide to Starting a Business After the Age of 50 is an all-encompassing exploration of the unique challenges and rewards surrounding later-years ventures. Through her seasoned guidance (and twenty-nine inspirational accompanying audio interviews), Mayhew provides all the tools and information needed to join this fastest-growing group of budding entrepreneurs. And by following her easy-to-read manual, you’ll soon be turning your lifetime of wisdom into the most gratifying decision for your future.

In WISER, you’ll discover:

• The ways stepping outside your comfort zone can take you straight into the strongest payoffs
• How to build confidence for networking, so you always have the best contacts in your back pocket
• Strategies to get the most out of a coach, mentor, or advisor and turn their knowledge into income
• Methods for paving well-polished golden years and ensuring everything survives after you walk away
• Ownership alternatives, invaluable expert perspectives for every chapter, and much, much more!

WISER: The Definitive Guide to Starting a Business After the Age of 50 is your fundamental handbook for entering the field of the new wave of school-of-life entrepreneurs. If you like friendly but factual inspiration, direct but digestible advice, and walkthroughs for each step of the process, then you’ll love Wendy Mayhew’s well-versed reference.

Buy WISER to give direction to your masterwork today!

About this title

About the Author

Wendy Mayhew is an author, speaker and entrepreneur, with more than 40 years' experience successfully launching and managing businesses across Canada. She pioneered new practices in the real estate, wine and education sectors and founded the communications agency Mayhew & Associates, which grew to sales of $3 million with only one employee. Based on her own experience--and after seeing the need for practical business support amongst older demographics--Mayhew launched WISE: Seniors in Business, to support entrepreneurs through panels, online resources and the 50 over 50 Awards. 

From the Back Cover

Starting your own business can be challenging. Starting a business later in life comes with its own particular challenges... and opportunities.

In WISER: The Definitive Guide to Starting a Business After the Age of 50, Wendy Mayhew tells you how to make the transition to self-employment and equips you with the necessary tools and information to get started.

Covering everything from coaching, networking, and marketing to legal requirements and financing, this accessible guide is essential reading if you are over the age of 50 and want to become your own boss. It includes advice on:

• Getting the most out of an advisor, coach, or mentor;
• How to build confidence when networking;
• Marketing for traditional and social media;
• Legal requirements business owners face in a changing world;
• Accounting, financing, and business planning

From the Inside Flap

WISER is dedicated to anyone and everyone who has started a business or is considering starting a business after the age of 50.

Edition details

• Publisher: Library and Archives Canada
• Publication date: 2020
• Language: English
• ISBN 10: 0988100010
• ISBN 13: 9780988100015
• Binding: Paperback
• Number of pages: 200