Light, Bright and Polite 1: Professionals (Blue) - Softcover

Ochs, Josh

Softcover

ISBN 10: 0988403919 ISBN 13: 9780988403918

Publisher: MediaLeaders, 2012

Synopsis

With a background in marketing at Disney, Josh Ochs travels the country teaching 30,000 people each year how to shine online. He offers practical tips for busy professionals: How to use their existing social media accounts as an authentic resume and a portfolio of positive accomplishments.About this book:- Learn why (and how) you need to monitor your online brand- How to be authentic, yet post in a way that protects your image- When social media can hurt, and help your career- How to express yourself while managing your online image- The top 5 social networks that help you shine online“This book is a great guide for professionals in almost any industry to be authentic online (while still having fun).” - Chris Mygatt, President & COO, Coldwell Banker Residential Brokerage - Colorado"Josh has created a formula professionals can use to build an online portfolio to stand out in a positive way."- Julie Mossler, Head of Global Communications, Waze (acquired by Google)"Excellent advice for any professional who wants to improve their digital image and footprint.”- Lisa Cochrane, Former Senior Vice President of Marketing, Allstate Insurance Corp"Josh's advice is practical. This is a MUST read for professionals."- James Ellis, Dean of the USC Marshall School of Business

About this title

About the Author

With a background in brand marketing at Disney and a love for all things technology, Josh Ochs advises some of the world s best brands on how they can use social media to find new customers, nurture existing relationships and tie each campaign back to the bottom line. As the grassroots founder of MediaLeaders, the direct response team that manages Facebook, Twitter & LinkedIn for over a dozen brands, Josh is leading the industry with customer centric campaigns that blend traditional sales methods with new technology. Josh outlines many of his counter-intuitive marketing techniques in his latest book: Light, Bright and PoliteTM: How businesses and professionals can safely and effectively navigate social media. In his book, Josh shares dozens of grassroots techniques he uses to unite thousands of people at his international networking events that bring together professionals in over 15 cities, 4 countries, and 3 languages. He also shows brands how to keep their social media messaging safe by reminding them to always keep it Light, Bright and PoliteTM. Josh has worked with some of the best brands in the business, including advising Disney ABC on marketing, managing social media campaigns for Neutrogena skiniD, Palms Casino, and developing a nationwide social media formula for publically traded Emmis Communications (Parent company to Power 106, Hot 97 and a dozen other leading radio properties). Josh prides himself in helping brands focus less on technology and more on messaging that resonates with a customer. There s no talk of buzz or strategy with Josh, instead he focuses on building tactical plans and making each campaign contribute to the bottom line. Josh frequently speaks at marketing conferences nationwide and shares his unique grassroots approach with businesses of all sizes. In 2009, Josh was nearly elected to city council in Hermosa Beach, CA, gaining 70% of the votes required to win a seat in the local election. As the youngest person on the ballot with limited resources, Josh assembled a grassroots team to help him walk to over 3,000 homes to meet voters on their doorsteps and followup using social media. Now Josh and his Team advise politicians nationwide on how they can affordably connect with voters in a grassroots campaign. Josh has been quoted and featured as a source in Forbes, CBS News, KTLA and is a guest lecturer at USC and UCLA. He lives and works in Los Angeles where he was born and raised.

Review

This book is a great guide for professionals in almost any industry to be authentic online (while still having fun). --Chris Mygatt, President & COO, Coldwell Banker Residential Brokerage - Colorado

Josh has created a formula professionals can use to build an online portfolio to stand out in a positive way. --Julie Mossler, Head of Global Co

I include Josh's tips and techniques when I teach my UCLA Executive Marketing classes. He takes the complex world of social media and breaks it down into actionable steps that any business can digest. --Beverly Macy, UCLA Adjunct Professor, Business & Management Programs

Edition details

• Publisher: MediaLeaders
• Publication date: 2012
• ISBN 10: 0988403919
• ISBN 13: 9780988403918
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 144