Media Relations Writing: A Guide for PR Pros (and those who just want publicity) - Softcover

Penning, Timothy

Softcover

ISBN 10: 0989095622 ISBN 13: 9780989095624

Publisher: Penning Ink, 2019

Synopsis

Media Relations Writing can be used for college classes in public relations, writing, communications, or business. The book is also useful for those already working in public relations, or whose job requires them from time to time to write something for distribution to the media. Often, people find themselves asked to communicate to the media and, while that sounds simple, without some instruction that can be a frustrating and often disappointing task.After laying a foundation for readers to understand what “media relations” is and how it fits into the broader scope of public relations work, the book provides basic instruction in three parts. Part I gives helpful insights into the news media environment, including understanding what constitutes “news,” how to work with reporters and editors, and the various forms of news outlets in the modern media environment. Part II, the bulk of the book, offers chapters on how to write specific forms of media relations tactics, from news releases to op-eds, ending with a chapter on media kits. Finally, Part III offers chapters on media training--or how to appropriately handle being interviewed by the media--and a chapter on measurement and evaluation of media relations efforts.

Edition details

• Publisher: Penning Ink
• Publication date: 2019
• ISBN 10: 0989095622
• ISBN 13: 9780989095624
• Binding: Paperback
• Language: English
• Number of pages: 119