Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits - Softcover

Scarpino, Nicholas

Softcover

ISBN 10: 0989133400 ISBN 13: 9780989133401

Publisher: Nicholas Scarpino, 2013

Synopsis

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.

About this title

About the Author

Nick Scarpino works at Google, where he uses data to uncover consumer insights for marketers. In his spare time, he writes a popular marketing blog called Never a Lack of Ideas. Over the last 10+ years, Nick has had the opportunity to work in marketing at startups, small businesses, and non-profit organizations. Nick’s marketing work has earned numerous national awards for excellence. Nick has a Bachelor’s Degree in Marketing from the University of Notre Dame and a Master’s Degree in Integrated Marketing Communications from Northwestern University. Nick is passionate about helping companies of all sizes develop engaging marketing communication programs. Nick is also the creator, designer, and publisher of the popular family card game, What’s Wild?!.

About this edition

• Publisher: Nicholas Scarpino
• Publication date: 2013
• ISBN 10: 0989133400
• ISBN 13: 9780989133401
• Binding: Paperback
• Number of pages: 108