Trusted Expert Formation: Re-envisioning Your Approach to CRM - Softcover

Hilleque, Gordon; Ewert, Carla

Softcover

ISBN 10: 0989291006 ISBN 13: 9780989291002

Publisher: Carla Ewert, 2014

Synopsis

Gordon Hilleque has been active in CRM for almost twenty years. During that time, he has re-envisioned effective approaches to customer relationships. He calls his new vision Trusted Expert Formation (TEF). In this book, he challenges businesses to take on the complexities of today’s market to become invaluable advisors to their customers. He lays out, step by step, a proven system of TEF implementation that will not only guide your business to successful customer care techniques but will transform the way you think about your approach to customers.

About this title

About the Author

Gordon Hilleque is a graduate of the Entrepreneur Program at the University of Wisconsin, Eau Claire. In 1998, he founded Proactive Information Solutions and acted as owner and CEO. He is currently the owner of CustomerTRAX, a company he founded in 2002. Gordon lives in Edina, Minnesota, with his wife, Emily Hilleque, and participates in his community as President of the Metropolis Foundation, which supports youth and amateur rugby through facilities and equipment. Besides being active in rugby, Gordon enjoys skiing, biking, and golf.

Edition details

• Publisher: Carla Ewert
• Publication date: 2014
• ISBN 10: 0989291006
• ISBN 13: 9780989291002
• Binding: Paperback
• Language: English
• Number of pages: 44
• Illustrator: Smith Jennifer