Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales - Softcover

Paulson, Matthew

Softcover

ISBN 10: 0990530019 ISBN 13: 9780990530015

Publisher: American Consumer News, LLC., 2015

Synopsis

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list.

Inside the book, you'll learn how to:

• Build a massive mailing list using 15 different proven list building techniques.
• Write compelling copy that engages your readers and drives them to take action.
• Optimize every step of your email marketing funnel to skyrocket your sales.
• Grow a highly-engaged and hungry fan-base that will devour your content.
• Create six new revenue streams for your business using email marketing.
• Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

About this title

About the Author

Matthew Paulson is the founder of MarketBeat.com, an Inc. 5000 financial media company committed to making real-time investing information available to investors at all levels. MarketBeat publishes a daily investment newsletter to more than 425,000 subscribers and its network of financial news websites attracts more than 4 million visitors each month. MarketBeat's reporting has been covered by a number of major financial media outlets, including Barron's Magazine, the Wall Street Journal, CNBC, MarketWatch and Seeking Alpha.

Through his books, his personal blog and his media appearances, Matthew teaches others about how to leverage the power of entrepreneurship in their lives and achieve personal financial freedom. Matthew's first two books, 40 Rules for Internet Business Success and Email Marketing Demystified, teach readers how to build profitable online businesses. His newest book, The Ten-Year Turnaround, reveals how anyone can achieve financial freedom in the ten years or less.

As an angel investor, Matthew has invested in a number of early-stage companies in a variety of verticals. He is also the chairman of Falls Angel Fund, a regional angel fund sponsored by the South Dakota Enterprise Institute has raised $1.3 million to invest in early-stage, high-growth companies in South Dakota and surrounding states.

Edition details

• Publisher: American Consumer News, LLC.
• Publication date: 2015
• Language: English
• ISBN 10: 0990530019
• ISBN 13: 9780990530015
• Binding: Paperback
• Number of pages: 246