Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales - Softcover

Paulson, Matthew

Softcover

ISBN 10: 0990530043 ISBN 13: 9780990530046

Publisher: American Consumer News, LLC, 2019

Synopsis

"Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." — Deacon Bradley

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.

Inside the book, you'll learn how to:

• Build a massive mailing list using 15 different proven list building techniques.
• Write compelling copy that engages your readers and drives them to take action.
• Optimize every step of your email marketing funnel to skyrocket your sales.
• Grow a highly-engaged and hungry fan-base that will devour your content.
• Create six new revenue streams for your business using email marketing.
• Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Released in 2019, the new second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his "second email list."

"As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read." — Kevin Petersen

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About this title

From the Author

Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was written in 2015 and wondered if there was any out of date information in the book. I thought the book was still largely current and responded as such, because this book is as much about principles and strategies of marketing through email as it is about specific technologies and platforms. Regardless, I decided to give Email Marketing Demystified a quick read through after the class. I didn't find anything woefully out of date or inaccurate, but there were some sections that I thought could be expanded upon. There have also been a handful of legal and technical developments since Email Marketing Demystified was first published in 2015.

The technology, strategies and tactics that surround email marketing have not changed significantly since the first edition of the book was published. This is a testament to the stability and longevity of email as profitable marketing tool. The biggest recent development in email marketing came from a change in European law, when its General Data Protection Rules (GDPR) went into effect in May 2018. GDPR grants significant new rights to European consumers about how companies store and use their data, which has major implication for email marketers that have subscribers in Europe. The other significant development is that major email service providers' spam filters have gotten much stricter. Both Gmail and Hotmail have raised the bar for letting commercial messages to get into the inbox, which makes list hygiene more important than ever. In response to these two developments, I have added a new section on GDPR compliance to chapter eight of this book and have added some new ideas about improving deliverability that I have picked up during the last several years.

At MarketBeat, we have now sent over 1 billion emails to our subscribers since launching our service in 2011. Our email marketing program has grown significantly in the four-year period since Email Marketing Demystified was first released. We have grown our email list from 250,000 subscribers to over 900,000 subscribers during that time. We continue to have more than 20,000 new subscribers register for our daily newsletter organically each month. We also now spend more than $100,000 each month on paid advertising to grow our email list through co-registration advertising and lead generation networks. In 2018, we sent more than 400 million permission-based emails and generated $6 million in revenue from premium newsletter subscriptions, newsletter sponsorship ads and dedicated advertising emails to our mailing list.

Another major development for MarketBeat has been the advent of web push notifications (also known as browser notifications). Web push notifications are a fundamentally different technology than email, but many of the same concepts and strategies of email marketing apply. This technology is built into every major desktop web browser and is incredibly powerful because it allows you to send notifications to your website visitors that have opted-in after they have left your website. You can use your web push notification list to promote new content on your website, your products and services or even the products of your advertisers. In effect, your web push notification list is a second email list.

Our business has attracted more than 300,000 web push subscribers and has generated more than $1 million in revenue from web push notifications in 2018 alone. I believe so much in web push notifications as a digital marketing tool, that I have added a brand-new chapter to the end of the book that teaches how to leverage web push notifications in your online business.

In addition to the new content about web push notifications, GDPR compliance and email deliverability, I have gone updated each chapter of Email Marketing Demystified to include my latest tips, tricks and ideas. I have added new recommendations for tools and services for you to use as part of your email marketing efforts. Email marketing is truly the core of our business and I sincerely hope that you will be able to benefit from the skills, knowledge and strategies I have picked up while building MarketBeat during the last decade.

Matthew Paulson
March 1st, 2019

About the Author

Matt Paulson is the founder of MarketBeat, an Inc. 5000 financial media company that empowers individual investors to make better trading decisions by providing real-time financial data and objective market research. More than five million investors visit MarketBeat's network of websites each month and its daily newsletter has attracted more than 750,000 subscribers.

Matt believes that entrepreneurship is the best way to create economic security, gain more personal freedom and fund charitable efforts around the globe. He teaches others to leverage the power of entrepreneurship in their lives through his books, his community building efforts and his private equity investments. Matt has also organized a local community group of entrepreneurs which boasts more than 5,000 members and regularly organizes entrepreneurship and networking events in the Sioux Falls area.

As an angel investor, Matt has invested in more than forty early-stage companies in a variety of verticals. Some of his notable investments include Buffer, Cafe X, Dollar Shave Club, Lyft, Ripple and Wikia. Matt is also the chairman of Falls Angel Fund, a regional angel fund that invests in early-stage, high-growth companies in South Dakota and surrounding states.

Matt serves on the Board of Trustees at Sioux Falls Seminary, the Board of Directors at the Zeal Center for Entrepreneurship, the Eide Bailly Advisory Board and the organizing committee for 1 Million Cups in Sioux Falls.

About this edition

• Publisher: American Consumer News, LLC
• Publication date: 2019
• ISBN 10: 0990530043
• ISBN 13: 9780990530046
• Binding: Paperback
• Number of pages: 254
• Editor: Doucette Elisa