Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue - Softcover

Perdue, Mitzi

Softcover

ISBN 10: 0990757412 ISBN 13: 9780990757412

Publisher: Significance Press, 2014

Synopsis

After years of hard work and ensuing success, Mitzi Perdue offers unique and poignant insights to leaders and readers around the world through her biography of Frank Perdue, who revolutionized the chicken industry.Frank Perdue did chores as a child so young he needed two hands to hold a single egg. But from these humblest of beginnings, he built an empire that today spans the globe. Due to his intuitive sense of the market, there is hardly a person over the age of twenty-five who doesn’t know the tagline, “It takes a tough man to make a tender chicken.” Frank Perdue was an extremely thoughtful and thorough businessman. He studied every possible angle of business strategy, getting advice from every possible source, before making an important decision. This is his story, and also a personal story regarding the bond between Frank and Mitzi Perdue. A true case of love at first sight – they were engaged within 24 hours of their first date – and a remarkable partnership. The rich combination of Frank Perdue's life and career and the lessons he imparts, along with Mitzi’s journalistic talents, allow this book to resonate on multiple levels – as a biography, as a business book, and as the tale of a one-of-a-kind American entrepreneur.

About this title

About the Author

Mitzi Perdue holds a bachelor’s degree in government from Harvard University and a master’s in public administration from George Washington University. For two decades she was a syndicated columnist, first for Capitol News, writing about food and agriculture, and then for Scripps Howard, writing about the environment. She has a lifelong interest in business and success, having watched how her father, Ernest Henderson, along with his business partner, Robert Moore, founded and built the Sheraton Hotel chain. She was a commissioner on the U.S. National Commission on Libraries and Information Science and a past president of American AgriWomen, the oldest and largest American farm women’s organization. She spent decades growing rice in California, and when Frank and Mitzi met, they decided that chicken and rice go well together.

Edition details

• Publisher: Significance Press
• Publication date: 2014
• ISBN 10: 0990757412
• ISBN 13: 9780990757412
• Binding: Paperback
• Language: English
• Number of pages: 294