Talking to Humans: Success starts with understanding your customers - Softcover

Constable, Giff

Softcover

ISBN 10: 099080092X ISBN 13: 9780990800927

Publisher: Giff Constable, 2014

Synopsis

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

About this title

Review

"Getting started on your Customer Discovery journey is the most important step to becoming a successful entrepreneur and reading Talking To Humans is the smartest first step to finding and solving real problems for paying customers." -- Andre Marquis, Executive Director, Lester Center for Entrepreneurship, University of California Berkeley

"A must read for anyone who is considering creating a startup, developing a new product or starting a new division. Read this book first - a great guide to the evolving art of customer discovery. Don't waste your time building products that your customer may or may not want." -- John Burke, Partner, True Ventures

"Talking to Humans is the perfect complement to the existing body of work on customer development. If you are teaching entrepreneurship or running a startup accelerator, you need to make it required reading for your students and teams. I have. "-- Steve Blank, Entrepreneur, educator and author of The Startup Owner's Manual

"If entrepreneurship 101 is talking to customers, this is the syllabus. Talking to Humans is a thoughtful guide to the customer informed product development that lies at the foundation of successful start-ups."-- Phin Barnes, Partner, First Round Capital

Edition details

• Publisher: Giff Constable
• Publication date: 2014
• Language: English
• ISBN 10: 099080092X
• ISBN 13: 9780990800927
• Binding: Paperback
• Illustrator: Fishburne Tom
• Number of pages: 88
• Editor: Rimalovski Frank