Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions “Should we do this?” or “Am I right about this?” If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel,...
Giff Constable (giffconstable.com) is a repeat entrepreneur who has sold three companies and helped build many other startups. In 2014, he wrote the award-winning book Talking to Humans, in partnership with Frank Rimalovski, which is now standard reading in university and accelerator programs around the world. In 2018, they followed up with the sequel Testing with Humans. He led the globally recognized innovation consulting firm Neo as CEO...
"Answering the question of 'What do you do after you get out of the building?' Testing with Humans is a 'must have' book for entrepreneurs."-- Steve Blank, entrepreneur, educator and author of The Startup Owner's Manual
"Testing with Humans is the ideal follow-up to Constable and Rimalovski's Talking to Humans. It literally takes what they've already taught us to the next level--from customer discovery to experimenting with those customers in order...
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