Why is Your Name Upside Down?: Stories from a Life in Advertising - Softcover

Oakley, David

Softcover

ISBN 10: 0990986519 ISBN 13: 9780990986515

Publisher: Carmel Saybrook, 2015

Synopsis

Don't do things that people will remember. Do things that people will never forget.
 
Like eating a fishing worm to make a point. 
 
Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. From starting his own agency with the biggest presidential campaign blunder in history to smashing a car with a giant muffin, David's stories are a rollicking good read.
 
These stories go well beyond advice to the young advertising professional. Even people who hate advertising will love learning how to make peace with the "Celine Dion curse," how a ping-pong table bought from a drug dealer can cure your writer's block, and how to deal with a celebrity spokesman who insists on destroying your client's product. If for nothing else, you should read, Why is Your Name Upside Down? just to find out why Oakley is upside down in the BooneOakley logo.
 
At least once a week, someone comes to the front door of the agency to tell us that our sign is upside down. And they want to know why. So David tells them the story. The advertising business is a story telling business. Every day, our job is to tell brand stories. In the form of TV commercials, radio spots, digital content and even billboards. 
 
The ads we create are often a story themselves. But behind these ads are a lot more stories. Relationship stories. Sad stories. Happy stories. Funny stories. Dumb stories. This book is a collection of stories that David loves telling. And it's his way of sharing some of the lessons these stories have taught him. 
 
So why is his name upside down? Because it gets noticed, it's memorable and people talk about it. At least that's what he tells people. It certainly makes a good story.

About this title

From the Back Cover

"At his core, David Oakley is a storyteller and a damn good one. He's been doing it for his clients and his agency for decades. Now he's done it for us. Sit down and let David take you to Oakley World." 
- Peter Coughter, Author, The Art of the Pitch, Professor, VCU Brandcenter
 
"I can hear David Oakley's uproarious laughter all the way down to Atlanta. His recollections of the pain, the joy, the shocks, the horrors are delivered with his unique North Carolina wit and mirth. You might not learn a darn thing reading this book, but you'll laugh our ass off."
- Matthew Porter, Contributor to Communication Arts
 
"David Oakley has the brains to dream up crazy ideas and the guts to follow through. 'Be memorable,' he says, and this book qualifies. The moment you read these stories, you'll want to go tell your friends." 
-Tommy Tomlinson, ESPN writer, Former Charlotte Observer columnist
 
"In this book are ridiculously entertaining tales of the adventures of running your own  advertising agency all told by one of the best copywriters and creative directors in the business today." 
- David Baldwin, Lead Guitar, Baldwin &
 
"Target Audience: You
Product Benefit: Laughter. Weeping. Weeping with laughter.
Subliminal Message: You will buy multiple copies of this book."
- Jim Mountjoy, Director of EYE creative lab

About the Author

David Oakley is the founder and creative director of BooneOakley. He built the agency by helping brands tell their stories in ways that get noticed, talked about and shared. David has won most every top creative award in the ad business, but he is most proud of his 1973 Little League MVP. He lives in Charlotte.

Edition details

• Publisher: Carmel Saybrook
• Publication date: 2015
• ISBN 10: 0990986519
• ISBN 13: 9780990986515
• Binding: Paperback
• Language: English
• Number of pages: 288