A parable about adapting to change and overcoming obstacles. This is the story of Ping, a frog who's ignored the signs of his pond drying up around him, and is stuck in the mud. Ping represents everybody who has encountered a setback, needs to take a risk, or is struggling with the challenges of change -- that is to say, he is all of us. Ping's tale inspires us to take risks and persevere-and shows us the limitless possibilities that can result when the decision is made to take a leap of faith.
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Stuart is an international best-selling author and future finder whose critically acclaimed and path-guiding books have been translated into more than 20 languages around the world, inspiring us to work for a better tomorrow, not just in ourselves, but in society. His PING stories have leaped into the hearts and minds of readers across the globe. Publisher’s Weekly said of Stuart’s writing, “They’re not just books - they’re a lifestyle.” His books on self-growth and personal performance have changed the way people think about the world and their place in it and have been lauded by Seth Godin, Guy Kawasaki and Cheryl Richardson, cementing his reputation as a sought-after resource and speaker. When he’s not writing, Stuart is an award-winning product developer, venerated brand Sherpa and WOW! Wrangler, respected for not simply reacting to the marketplace, but for contributing to one in which people, profits and the planet can all flourish. He is an advisor and meaning-maker for companies and entrepreneurs on leadership, “what's next,” and on the differentiating importance of trends, talent and the significance of creating compelling brand experiences. His unconventional views on personal effectiveness and business mastery led CNN to praise him as, “Inspiring and energizing,” and Newsweek to describe his energy and style as, “A blend of business advice and spiritual teachings for the 21st century.” Tom Peters, management guru and hailed as one of the most influential thinkers in modern business, states in his book, Re-Imagine! Business Excellence in a Disruptive Age, “When it comes to branding, my friend Stuart Avery Gold gets it.” Stuart can be reached at the website stuartaverygold.com or by e-mail at contact@stuartaverygold.com
A glib amalgamation of Taoism, business advice and self-help axioms, this brief, cutely illustrated business parable seeks to capture fans of Who Moved My Cheese? Gold (Tiger Heart, Tiger Mind, etc.) follows the adventures of a frog named Ping, who's forced into risky adventure when his pond dries up, compelling him to seek out a new place to hop. Along his search, Ping comes under the tutelage of Owl, a wise old bird who teaches Ping about "the Way" and the "intentional life" and who often speaks in Yoda-ish constructions (e.g., "Persistent you are. I'll grant you that"). Meditation sessions with Owl lead Ping to a host of revelations, including the promise that he "will build [his] risk-taking confidence, starting with small risk, working [his] way up until [he is] comfortable and confident in the taking of larger risks." Inspiring to some, soporific to others, this book will probably move fastest at airport bookstores. (Dec.)
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