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Synopsis
Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment.
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Making Your Marque: 100 Tips to Build Your Personal Brand and Succeed in Business
Published by
Whitefox Publishing Ltd, United Kingdom, London, 2014
ISBN 10: 0992808707
ISBN 13: 9780992808709
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment. 'I read James Espey's book from cover to cover in one sitting. It is not just for the young and ambitious; the hardened, aging and cynical will find it a refreshing reminder of how things should be.' Tim Isaac, Chairman, Ogilvy & Mather, Asia Pacific (2008-2012) 'A great and instructive read.' Sir George Bull, Joint Group Chairman, Diageo PLC (1997-1998); Chairman, J Sainsbury PLC (1998-2004) 'The most important brand that everyone must learn to manage is themselves. James Espey's guide offers shrewd marketing advice to executives at all stages of their business life cycle.' Hugh Burkitt, Chief Executive, The Marketing Society. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006971802
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