Items related to Ecommerce SEO: An advanced guide to on-page search...
Synopsis
Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.
"synopsis" may belong to another edition of this title.
From the Author
The ECOMMERCE SEO book evolved from the desire to offer those involved in ecommerce access to on-page search engine optimization (SEO) advice in a single place. The Internet contains a large amount of SEO information, and the online SEO community is amazing. However, the SEO resources that ecommerce professionals need are widely scattered.
So I decided to put everything I have researched, learned and practiced about SEO since 2002 into a single resource.
This book contains intermediate to advanced SEO advice and tactics and it's been written for small or medium business (SMB) owner who runs an ecommerce website, ecommerce executives, search engine optimization professionals and for IT professionals involved with ecommerce.
This book is for websites that face complex issues associated with faceted navigation, sorting, pagination or crawl traps, to name a few. However, a website's complexity is not directly tied to how big a business is in terms of revenue. Start-ups, SMBs and enterprises can be complex no matter what their revenues. This book is therefore just as useful for large websites (e.g., with tens of thousands of items)--which are many levels deep, are made up of numerous subsections and cater to many audiences--as it is for small and medium websites (e.g., with tens to thousands of items).
About the Author
Traian has more than 12 years of research and practical experience in SEO, his favorite area of digital marketing. While consulting independently, and as Director of SEO & Digital Marketing for one of Canada's top-rated search marketing agencies, Traian helped numerous websites--from mom-and-pop enterprises to multimillion-dollar corporations--achieve their SEO goals. In "Ecommerce SEO", Traian shares a wealth of information which takes into account more than just the search engine. Traian considers information architecture, user interface and experience/usability issues.
"About this title" may belong to another edition of this title.
- PublisherTraian Neacsu
- Publication date2015
- ISBN 10 0993937209
- ISBN 13 9780993937200
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages346
- EditorWoods Laura
- IllustratorRusu Bogdan
- Rating
(No Available Copies)
Search Books: Create a WantCan't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!
Create a Want
