Items related to Learning Google AdWords and Google Analytics
Synopsis
Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share.
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About the Author
Benjamin Mangold is the co-founder of Loves Data, where his unique approach to online marketing and digital analytics helps organizations of all sizes make their data actionable. He translates complexities into logical and straightforward steps for people to measure, test and improve their results. He has worked closely with Google since 2007, presenting at events and workshops for Google and consulting with Google's advertising clients. In 2010, Benjamin became the first trainer certified by Google for both Google AdWords and Google Analytics. He has consulted with leading brands on data-driven integrated online campaigns, helping business, government, education and nonprofit organizations to measure and improve their results. Today, Benjamin is more passionate than ever about Google AdWords and Google Analytics. He loves sharing his knowledge and experience with his community, and through his blog, videos and courses.
Review
"This book is GOLD for anyone wanting to learn about Google Analytics or AdWords. This comprehensive guide will cover everything you need to know. Buy it!" - Brett Crosby, Co-Founder of Urchin & Google Analytics (currently Co-Founder & COO PeerStreet)
"Benjamin provides us with a comprehensive, yet accessible book to discover the magic of Google AdWords and Google Analytics. In detail he showcases the power of both online platforms, enabling advertisers to setup, optimize, and measure the business impact of their online advertising. Through connecting the dots between ad targeting and ad measurement, Benjamin's work enables readers unlock the power of digital advertising, and grow business value through actionable insights." - Stefan Schnabl, Product Manager, Google
"The Google advertising platform is AMAZING! The combination of Google AdWords and Google Analytics lets you reach the right person, at the right time, with the right message. The power is AdWords targeting capabilities and Analytics' measurement and analysis tools. But getting started can be a bit challenging if you're new to the space. Luckily we have Benjamin and Learning Google AdWords and Google Analytics! Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools. What I really like is how he brings all of the information about both systems - AdWords and Analytics - together in one central place. He makes it easy to understand how to measure your AdWords campaigns in Google Analytics data. This makes the information very actionable, which is exactly what you want." - Justin Cutroni, Analytics Evangelist, Google
"I could not be more excited about Benjamin's book. It's got intent marketing (holiness!) and creative measurement (uber holiness!) right there in the title.
Most books on analytics tend to just focus on the tactical or on which buttons to press in which reports. Benjamin's does not. It balances for the critical strategic elements that need to be present in any digital discussion, and the tactical elements that you'll find useful every day.
If you are reading this on amazon.com, now's the time to look for the orange Buy Now button. If you are reading it in a bookstore, start walking to the cashier (and don't forget to smile). With this action, you would have completed the first step in your journey to becoming an Analysis Ninja!" - Avinash Kaushik, Author: Web Analytics 2.0, Web Analytics: An Hour A Day, Digital Marketing Evangelist: Google
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