How engaging is your evaluation report? Do busy stakeholders actually read it and act on your findings? Evaluators everywhere struggle with these questions. Unfortunately, many still use a lengthy, one-size fits all approach for reporting that doesn’t meet the needs of diverse evaluation audiences. A Short Primer on Innovative Evaluation Reporting highlights why the traditional evaluation report isn’t working and what you can do about it. Discover four principles for communicating your results effectively and ways to make your key messages stickier. Learn simple tricks to make your final report more appealing to readers. Explore exciting alternatives that not only capture the attention of stakeholders, but inspire them to action.
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Kylie Hutchinson took her first course in evaluation in 1988 and was forever hooked. After winning the Canadian Evaluation Society's Student Competition and several years working for nonprofits, she leaped into evaluation consulting. For many years she delivered the Canadian Evaluation Society's Essential Skills Series in British Columbia and continues to provide training on a variety of evaluation topics for clients such as the American Evaluation Association, Canadian Evaluation Society, African Evaluation Society, Danish Evaluation Society, and the US Centres for Disease Control. Kylie has a passion for translating evaluation theory into practical products for evaluators in the trenches. Over the years she has produced a variety of free evaluation resources including tip sheets, a podcast, whiteboard videos, a mobile learning course for senior decision-makers, and an online evaluation glossary. In 2016, she published her first guidebook for nonprofits, Survive and Thrive: Three Steps to Securing Your Program's Sustainability. Kylie regularly contributes to the AEA365 blog and tweets regularly on evaluation topics at @EvaluationMaven.
This book represents a wonderful compilation of creative ideas for non-traditional evaluation reporting. Hutchinson offers just the right balance of brief, research-based explanations and examples supported by compelling stories and metaphors to propel the reader through this delightful text. --
Sheila B. Robinson, EdD, Lead Curator, AEA365: A Tip-a-Day by and for Evaluators and Coordinator, AEA Potent Presentations Initiative
In her signature uber-practical style, Kylie Hutchinson offers a succinct and useful synthesis of the best nuggets of wisdom on crafting evaluation reporting that busy people can actually absorb. A compact goldmine of ideas for those seeking to conduct or commission evaluation that actually gets used. --
E. Jane Davidson, PhD, Author of Evaluation Methodology Basics and Actionable Evaluation Basics
I'm sure I looked like I was listening to rock music because all throughout Kylie's book, I was nodding my head vigorously. She's my go-to resource for creative ways of getting our data understood and used. Data cubes? Yes please. --
Stephanie Evergreen, PhD, Author of Presenting Data Effectively and Effective Data Visualization
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