The Zebra Reality: How to create unstoppable organisational momentum and achieve ALL your business goals - Softcover

Cotter, Richard

Softcover

ISBN 10: 0995649219 ISBN 13: 9780995649217

Publisher: Richard Cotter, 2017

Synopsis

Establish clarity across your people and organisation, align valuable resources behind strategic intent, use the art of laser focus to create unstoppable employee momentum.

But what kind of zebra are we? It might sound like a strange question but if you showed a hundred people a picture of a zebra and asked them what it was...a hundred would say ‘a zebra.’ Repeat that process in your business. Ask a hundred people who work for you what kind of business you are and I bet you get a hundred different answers.

This is the Zebra Reality and without a really clear picture of where you are right now and consistent alignment on what to do next, you are guaranteed to sub-optimize the opportunity, fail to reach your goal, or simply be consigned to swim in an ocean of mediocrity.

Never has it been as important to deliver more for less, to challenge the norm, to drive progress faster and more efficiently. Customers become increasingly demanding, competitors more aggressive, margins tighter, supply bases harder to extract value from, this is the real world and it's not going to change. New generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.

The Zebra Reality book is a proven five step programme to achieve your goals, deliver rapid performance improvement, significant value creation and sustainable future success for your business.

About this title

About the Author

Successful businessman, elite performance coach, high altitude mountaineer, professional sportsman, entrepreneur, accomplished motivational speaker, cancer survivor, sought after mentor, global strategist and a total failure at school ...Richard Cotter has packed a lot of life into his life.
From playing golf against multiple major winners Sir Nick Faldo, Greg Norman and Sandy Lyle, summiting Kilimanjaro and Mont Blanc with Sir Chris Bonington and building Berghaus the eponymous British brand into a global market leader, he has both the experience and a unique ability, to correlate the risk and adventure of high altitude mountaineering, professional sport and elite performance coaching with the risk and adventure of running businesses in corporate life. Drawing parallels which deliver success in both fields and articulating them in a pragmatic and actionable way.

He is currently Chairman and CEO of the Fresh Oxygen Group, a strategy consultancy specialising in driving rapid business performance improvement in consumer facing branded, retail and e-commerce businesses. In addition, he is also Chairman of the ITM Group, a UK based IT Data Analytics Software business, Chairman of Grace Cole, the global beauty and cosmetics brand and Chairman of the Jack Wolfskin Group, a global performance textile brand.

Review

"In this book Richard shares with you his philosophy and thinking on delivering high performance companies, teams and cultures, with 'real actions' which make a difference" - Sir Chris Bonington CBE Mountaineer

"This book will change the way you think and work, it will help you achieve your goals and objectives like never before." - Neil Lennon 16 major titles as Player and Manager at Glasgow Celtic Football Club

"Richard has written a book for leaders and managers of organisations of all sizes based on his significant experience in leading teams to achieve more than they ever imagined possible." - Andy Rubin Global Chairman Pentland Brands

Edition details

• Publisher: Richard Cotter
• Publication date: 2017
• ISBN 10: 0995649219
• ISBN 13: 9780995649217
• Binding: Paperback
• Language: English
• Number of pages: 240