Triumph Over Toothpicks: The Essential Guide to Business in the Digital Age - Softcover

Di Gregorio, Deb

Softcover

ISBN 10: 0996192808 ISBN 13: 9780996192804

Publisher: Camares, 2015

Synopsis

More FUN than you ever had MAKING A PROFIT! Run a small business? You know all that digital stuff? (The stuff you wish you could ignore? The stuff that drives you nuts?) Yup, that stuff. It's actually the secret to profits: real, big, tasty profits. Deb Di Gregorio will teach you how to grab those profits. But there's a catch: It will be fun. It will be fun when Deb shows you how to: - ...get to know customers better than they know themselves - ...build a DIY strategy around your precise goals ($$$ + whatever else) - ...lay bait for new customers, and watch them bite - ...make customers happy to be loyal - ...fix what's not working, and do better - ...stop wasting your money! It will be fun when Deb tells you: - ...all you need to know about digital, mobile, the web (and what you can safely ignore) - ...the real truth about Google, Facebook, and the people who use them - ...which jargon translates to profits (KPI) and which doesn't (SEO) You can learn this stuff. You can do this stuff. It works. It's fun. How can this POSSIBLY be a business book? How can you POSSIBLY pass it up? Multiple Choice Question Eventually, you'll have to master digital marketing. How do you want to do it? [ ] A. From some book that drones on and on and on and on and on? [ ] B. From some high-priced consultant? [ ] C. The hard way, from your own very expensive mistakes? [X] D. From Deb, who's done it all, lived to tell, and somehow remained hilarious?

About this title

About the Author

Deb Di Gregorio
Author, President & Founder Camares

Deb Di Gregorio founded Camarès Communications Inc. in 1982. Camarès has marketed technology companies for over 30 years as well as companies from dozens of other industries for the past 20. Since the mid 1990s Camarès has taken dozens of companies online, (from start-ups to Fortune 50) built their web presences, marketed for ROI and conducted extensive, deep web analytics to ensure program success. In the early 2000's Di Gregorio pioneered applying Agile methods ordinarily used for software development to marketing by developing the ZebworksTM Agile Framework for Marketers.

Today, Camarès brings together business strategy, marketing and technology and leverages agile methodologies to accelerate the success of mid-market companies.  An exceptionally skilled web-strategist, Di Gregorio can smell vaporware from 50 paces, never believes venture capitalists and knows the real deal when she sees it. She was inducted into the New Jersey Advertising Hall of Fame in 2003. 

Edition details

• Publisher: Camares
• Publication date: 2015
• Language: English
• ISBN 10: 0996192808
• ISBN 13: 9780996192804
• Binding: Paperback
• Number of pages: 128