Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires And Invites (Love-Based Business) - Softcover

PW (Pariza Wacek), Michele

Softcover

ISBN 10: 0996826009 ISBN 13: 9780996826006

Publisher: Creative Concepts and Copywriting LLC, 2015

Synopsis

Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015.
Part of the award-winning Love-Based Business series that has been featured on numerous media outlets including CBS and NPR.

If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day.

Yes, you ABSOLUTELY can sell more with love, and this book shows you how!

In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.

In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.

You're going to get the nitty gritty on what you need to do to write love-based copy. It includes step-by-step exercises, templates for the different promotional pieces (such as the copy you would use on a website or an email), a love-based tips section to take the teachings deeper and even advanced copy training for those who have mastered the basics.

This book is perfect if you're new to writing copy or are looking to improve your skills (and results) with your marketing pieces.

Also as a bonus, it includes a free workbook!

About this title

About the Author

Michele PW (Pariza Wacek) is the best-selling author of the"Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold $50M worth of products and services over the past 8 years. In her "spare" time, she also writes psychological thrillers/mystery/suspense books (two are currently published: "The Stolen Twin" and "Mirror Image" with a new 3-book series due out in 2018.)

Review

Praise for the Love-Based Business Series: Love-Based Copywriting "If you not only want to love your copy and marketingbut have your ideal clients love your copy and marketing, Michele's philosophyand system is just what the doctor ordered!" Lisa Sasevich, best-sellingauthor of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"

"This book will get entrepreneurs into their heart and out of their head when it comes to copy. Copy can feel so hard to create and then if doesn't sell for you, you want to never market again.  This book solves those issues.  Copy can be easy breezy and convert. Yee haw!!!" Jeanna Gabellini, Author of Rock Your Profits
"As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people." Amy Ahlers, Wake-Up Call Coach & Bestselling Author
"I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients." Christine Kloser, award-winning author

Praise for Love-Based Business Series: Love-Based Online Marketing"On the surface, it seems pretty simple. If you want to have a successful business, you need to learn how to market yourself successfully. But over and over, I see entrepreneurs keep getting in their own way and not set themselves up for success with their marketing. And that's why I love Michele's book -- she dives in and covers both the inner game and the outer game of marketing, so entrepreneurs can create an online marketing plan that is truly in alignment who they are AND in total service to their tribe." Bill Baren, President & CEO of Bill Baren Coaching

Praise for the Love-Based Business Series: Love-Based Money and MindsetIf a pen were a sledgehammer that whisperedto the reader in liquid strands of silk to trust, try, and heal, it would be Michele PW's love-based business series.

In a number of ways, Michele's writings are radical. The way the "copy" game has been played in business is to stoke people's fears to make them "buy." Copywriting courses, books and trainings have used this method for decades. But Michele says no. No more. Her series focuses on timeless truths like know yourself and love yourself so you can write copy from a space of authenticity, honesty, and personal accountability. That's radical in business. Hell, that's radical as a way of life.

The Love-Based Copywriting Series (my favorite one so far is Love-Based Money and Mindset: Make TheMoney You Desire Without Selling Your Soul) is rich with profound insight, action items, and real-life success from real-life people. Michele includes resources from other industry leaders to enrich the reader's experience and provide tools beyond her expertise. I consider this inclusion of others very generous--and appropriate. She is walking her talk. The series is an act of love, a love offering, if you will, from Michele to the reader. Her honesty, vulnerability and page-turning gentle demand for us to shift from "fear" to "love" as a business strategy are so well written, it's damn near impossible to put the book down.

Emotive, clear, and robust, grabbing any--or all--of Michele PW's Love-Based books will do more than make you a better copywriter. Her books will make you a better person... for yourself... and the world.
Dr. Venus Opal Reese, The Black Women Millionaires Mentor™

Praise for Love-Based Business Series: Love-Based Goals"I love every book in Michele's Love-Based book series, but I think this one should be read first. Without this foundation, every thing else you do to be successful in life or your biz is 100 times harder. I love her process because it's practical, yet addresses the mindset behind the goals. Now I'm ready to rock my goals!" Jeanna Gabellini, author of 10 Minute Moneymakers

"I love it! A book on goals...with heart! It's sooo much more inspiring than your run-of-the-mill book on goal setting. Like all the books in Michele's Love-Based series, she speaks to the power of positive emotions - specifically her love-based philosophy - for for doing anything in your life including going after your dreams and goals. She also includes exercises in the book where she takes you by the hand step by step so that you have a plan in place for reaching your goals by the time you've finished reading the book. Great stuff, Michele!" Eva Gregory, Top Spiritual Entrepreneur Coach

Edition details

• Publisher: Creative Concepts and Copywriting LLC
• Publication date: 2015
• ISBN 10: 0996826009
• ISBN 13: 9780996826006
• Binding: Paperback
• Language: English
• Number of pages: 178