Brain Surfing: The Top Marketing Strategy Minds in the World - Softcover

Lefevre, Heather

Softcover

ISBN 10: 0996854606 ISBN 13: 9780996854603

Publisher: I've Got the Fever, 2015

Synopsis

Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.

Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.

About this title

About the Author

Heather LeFevre is a modern marketer who earned her stripes working as a brand and communications strategist. After completing a masters degree in communi- cations, Heather landed her first job at the height of the dot com bust, and from that point forward she's made it her mission to guide clients through the complex opportunities technology has made possible for business. She served as Group Strategy Director at Crispin Porter + Bogusky's Miami office, where campaigns such as "Whopper Virgins" led to eighteen quarters of positive growth for Burger King. While Head of Strategy at StrawberryFrog Amsterdam, Heather led a comprehensive brand relaunch for Emirates Airline, one of the fastest-growing airlines on the planet. Heather is currently a thought leader tapped by Hyper Island to teach master classes on growth hacking for executives all over the world. She lives in Miami, Florida.

Review

"A truly fascinating blend of travel journal and business text, it drifts beautifully between the dreamy rambles of an enthusiastic traveller and the great insights of a business book. Brain Surfing should be on every strategist's reading list." Mark Inskip, CEO, The Futures Company

"If you run a business, a start-up, or a brand, this book is essential reading. Not only did Heather persuade some of advertising's true maverick thinkers to let her stay with them, she also somehow got them to reveal their secret methodologies to how they outthink the competition. Clever." David Hieatt, Cofounder of Hiut Denim Co and The Do Lectures

"Strategists spend so much time applying curiosity and imagination to the lives of brands and consumers. But what happens when you apply that same relentless energy to normal life? That's what this book is about-the strategist's mind, only inverted and directed to the things that actually matter: culture, purpose, humility, family, adventure. Sure, this is required reading for people that want to be strategists, but, more likely, this is required reading for strategists that want to stay people." Alain Sylvain, Founder, Sylvain Labs

Edition details

• Publisher: I've Got the Fever
• Publication date: 2015
• ISBN 10: 0996854606
• ISBN 13: 9780996854603
• Binding: Paperback
• Language: English
• Number of pages: 214
• Editor: Marissa Van Uden