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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies - Softcover
Synopsis
The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees — a recipe for disaster.
Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster.
Michael Farmer's Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising — marketers and agencies alike."
"synopsis" may belong to another edition of this title.
About the Author
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.
He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.
He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
Review
In his damning critique of the modern advertising industry, Michael Farmer warns that a dismal combination of technological change and the short-term drive for profit is killing creativity... For any young creative inspired by the lifestyle of ad campaigns and cocktails depicted in the TV series Mad Men , this book is a sobering read.
(Financial Times)A good, swift kick in the butt is medicine every legacy business needs, though rarely welcomes. Michael Farmer administers the kick deftly, backed by years of experience and data. This readable book is a wake-up call for marketers and advertisers.
(Ken Auletta, New Yorker media critic, journalist and best-selling author)"About this title" may belong to another edition of this title.
- PublisherLID Publishing
- Publication date2017
- ISBN 10 0996943382
- ISBN 13 9780996943383
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages221
- Rating
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
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Lid Editorial Empresarial S.L., 2017
ISBN 10: 0996943382
ISBN 13: 9780996943383
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