Items related to Madison Avenue Manslaughter: An Inside View of Fee-Cutting...
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies - Softcover
Synopsis
The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees — a recipe for disaster.
Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster.
Michael Farmer's Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising — marketers and agencies alike."
"synopsis" may belong to another edition of this title.
About the Author
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers. He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world. He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Madison Avenue Manslaughter: An Inside View of Fee-Cutting...
Stock Image
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.78. Seller Inventory # G0996943382I4N00
Quantity: 1 available
Stock Image
Madison Avenue Manslaughter An
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083348011
Quantity: 2 available
Stock Image
Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Published by
Lid Editorial Empresarial S.L., 2017
ISBN 10: 0996943382
ISBN 13: 9780996943383
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41701508-75
Quantity: 3 available
Stock Image
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009343021
Quantity: 1 available
Stock Image
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Published by
Lid Publishing 21/02/2017, 2017
ISBN 10: 0996943382
ISBN 13: 9780996943383
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780996943383
Quantity: 1 available
Stock Image
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Published by
Lid Publishing 21/02/2017, 2017
ISBN 10: 0996943382
ISBN 13: 9780996943383
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780996943383
Quantity: 1 available
Stock Image
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. Seller Inventory # 0996943382-11-32803691
Quantity: 1 available
Stock Image
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0996943382
Quantity: 1 available