Rethinking Food and Agriculture 2020-2030: The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming (RethinkX Sector Disruption) - Softcover

Seba, Tony; Tubb, Catherine

Softcover

ISBN 10: 0997047178 ISBN 13: 9780997047172

Publisher: RethinkX, 2020

Synopsis

We are on the cusp of the deepest, fastest, most consequential disruption in food and agricultural production since the first domestication of plants and animals ten thousand years ago.This is primarily a protein disruption driven by economics. The cost of proteins will be five times cheaper by 2030 and 10 times cheaper by 2035 than existing animal proteins, before ultimately approaching the cost of sugar. They will also be superior in every key attribute – more nutritious, healthier, better tasting, and more convenient, with almost unimaginable variety. This means that, by 2030, modern food products will be higher quality and cost less than half as much to produce as the animal derived products they replace.The impact of this disruption on industrial animal farming will be profound. By 2030, the number of cows in the U.S. will have fallen by 50% and the cattle farming industry will be all but bankrupt. All other livestock industries will suffer a similar fate, while the knock-on effects for crop farmers and businesses throughout the value chain will be severe.

Edition details

• Publisher: RethinkX
• Publication date: 2020
• Language: English
• ISBN 10: 0997047178
• ISBN 13: 9780997047172
• Binding: Paperback
• Number of pages: 152