Humanize Your Brand: How to Create Content that Connects with Your Customers - Softcover

Ann, Jessica

3.29 out of 5 stars

7 ratings by Goodreads

Softcover

ISBN 10: 0997263903 ISBN 13: 9780997263909

Publisher: Jessica Ann Media, 2016

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As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind Human Content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you.

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About the Author

Jessica Ann is the CEO and Creative Director of Jessica Ann Media {JAM}, a creative agency that develops compelling content for top-tier brands. With a Master’s Degree in Communications from Johns Hopkins University, Jessica inspires advocates for Fortune 500 companies through shared emotions and experiences, driving hundreds of thousands of dollars in revenue in a way that is authentic and fun. Jessica’s work has been featured on The Huffington Post, Elephant Journal, The Good Men Project, and Apple’s “New and Notable” and “What’s Hot” lists.” Jessica lives for adventure. She enjoys being a student and teacher of yoga, travel, and frolicking with her dog on the beach. She is slated to speak at SXSW Interactive in March of 2016. Jessica’s philosophy is simple: Listen. Explore. Evolve. Read more of Jessica's work on her blog at http://www.jessicaannmedia.com/category/blog/

Review

"This book reflects the next paradigm, one where we make a better living when we actually take off our masks and get real with our customers. Finally a book that invites us to make no distinction between our humanness and our marketing strategy."
- Jeff Brown, author of 'Soulshaping' and 'An Uncommon Bond'

"This book does an outstanding job exploring how to find and build toward the core of what truly makes you a human brand. An authentic book written by an authentic author. Bravo!"
- Bryan Kramer, CEO, TED Speaker, Author of Best Selling Book: Human to Human #H2H

"In a world full of bullshit artists, Jessica is zero bullshit and 100% artist. Yet the lessons in Humanize Your Brand are about marketing, the epicenter of BS. I know. I know. No one needs more of that. But everyone dreams of how sweet it would feel to dance naked on the beach under the moonlight. In this book you get to do that for a few hours and it'll have a profound effect on everything you create ever after." - Barry Feldman, Feldman Creative

"With wisdom, inspiration, and originality, Jessica provides great ideas for creating content that people WANT to share across multiple channels to develop genuine business rela- tionships. I love her practical tips and to-the-point advice, especially her insights on slow media. Each chapter offers timely direction and thought-provoking understandings about how we use written content to further our business' values and objectives on a person-to-person level. A book to definitely keep handy if you ever feel stuck or need a fresh approach."
- Molly McCord, Author, Entrepreneur, Intuitive Business Coach

"Enjoy this well-edited, fun read, and find your content creation skills reinvigorated and ready to excite your customers. Jessica has brought the secret sauce back to content creation."
- Geoff Livingston, author, Welcome to the Fifth Estate

"One of the most dramatic changes in business over the last few decades is the fact that people don't buy from nameless, faceless corporations. They buy from brands they know, like, and trust. It can be a real challenge for business professionals and executives to communicate their personality, their sense of humor, even their weaknesses, with honesty to the customers they are seeking. But this is what separates the best brands from the rest. In this book, Jessica provides practical tips and inspiration for any business to learn how to be more human, and in return, attract more customers."
- Michael Brenner, CEO Marketing Insider Group and Author, The Content Formula