Scramble: How agile strategy can build epic brands in record time - Softcover

Neumeier, Marty

Softcover

ISBN 10: 0997410272 ISBN 13: 9780997410273

Publisher: Marty Neumeier, 2018

Synopsis

Marty Neumeier, author of The Brand Gap and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand. Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action.BONUS GUIDE: At the back of Kindle and paperback versions is a concise guide for applying the agile strategy principles in the story. Audiobook listeners can download the guide as a PDF.

About this title

From the Back Cover

AGILE STRATEGY flips the traditional approach to branding on its head: It's holistic, not linear. Team-driven, not hierarchical. Chaotic, not calm. It hunts for rough answers to smart questions instead of right answers to irrelevant ones. It feels more like playing jazz than classical music. Why take such a radical approach? Because today's leaders can no longer play the notes as written--they have to invent a whole new scale. This is the account of a CEO facing a stark choice: he and his team must reimagine their company in five weeks or lose everything they've been working for. Ticktock! Can they save it?

Edition details

• Publisher: Marty Neumeier
• Publication date: 2018
• Language: English
• ISBN 10: 0997410272
• ISBN 13: 9780997410273
• Binding: Paperback
• Number of pages: 256