Speech Blueprint: Using Simon Sinek’s TED Talk as a Model to “Inspire Action” - Softcover

Gustavson, Paul

Softcover

ISBN 10: 0997687231 ISBN 13: 9780997687231

Publisher: Lead Edge Press, 2019

Synopsis

"Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message."

In his TED Talk classic titled “How great leaders inspire action," Simon Sinek models what might be the textbook speech. In Speech Blueprint, Paul Gustavson breaks down the ten essential elements for presenting an idea that inspires action based on Simon’s model. He shows how it is a powerful mechanism that anyone can use.

THROUGH THESE ELEMENTS YOU’LL LEARN...

• The importance of creating dips and spikes
• The value of questions
• The power of stories
• The impact of inserting scientific research
• The magic of pauses
• The mechanisms to pivot through a crisis
• The importance to iterate a key thought to drive home the message
• The power of visual communication
• The simple way to finish and create audience connection

About this title

About the Author

aul Gustavson is a cofounder of SimVentions, and a founding partner of the John Maxwell Team. SimVentions, is located in Fredericksburg, Virginia, and has been recognized as one of Virginia's Best Places to Work, and recently named by Inc. Magazine as one of "The 50 Best Places to Work in 2016". As the Chief Technology Officer (CTO), Paul leads in identifying and contributing to the company's capability and influencing the strategic vision. 

He is a connector and pioneer focused on innovative and relevant ideas that can make an impact. He has also written for numerous journals and several technical books, presents and speaks at conferences domestically and internationally. Paul and his wife live in Virginia.

Review

"I love seeing a speech broken down. Speech Blueprint is a great book that provides practical insight and wisdom for delivering a clear and effective message. The ten elements that Paul touches on will help shape and reinforce the mindset needed for any communicator. It's a must read!"
- Paul Martinelli, PresidentThe John Maxwell Team


"Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message. Not only does Paul identify a great speech to learn from, but he identifies the core elements that anyone can use to connect with others."
- Mark Cole,, CEOJohn Maxwell Enterprises


"A great message has a heartbeat. I love the EKG visual that Paul uses to illustrate this point. Speakers speak not just to deliver information, they speak to create transformation, to move us to action. Paul takes us from the starting points of beginning, middle, end to creating a message that touches the heart of the audience. Put these tips to use and you will up level your next speech!"
- Diane Caine,Leadership Coach & Consultant
"Speakers speak, but great speakers have a plan. They don't leave it to chance. To go from good to great as a speaker, you need a blueprint. Paul Gustavson has taken one of the greatest TEDx Talks in history and created a framework for you. Follow Paul's advice and you will be on you way to your next great speech!"
- Mike Harbour, Speaker andLeadership CoachAuthor of Power Principles


"Paul's thorough approach even incorporates a DISC personality perspective alongside each element of the Speech Blueprint. Paul truly wants us to connect with our audiences. His insights work whether your audience is across a conference table or across an entire conference hall."
- Trudy MenkeExecutive Coach and TrainerReframing Leadership, LLC


"Speech Blueprint is packed with practical, actionable content from start to finish. What resonated with me most is the chapter titled Frame with Questions. I see this book as a resource to review at least once a year to keep my talks fresh, relevant and valuable for my audience!"
- Dave Cornell, Speaker andAuthor of Cultivating Courage


"Through his work in Speech Blueprint, Paul brings to life the hidden gems of a great speech presentation. Using these keys from Simon's TED Talk will expand your own opportunities and elevate your connection with your audiences."
- Joe Dutkiewz, FounderCrayon Leadership LLC,andSpark Consultancy Group


"As a person who has a passion for creating world class content and the art of communication, I was deeply intrigued with Paul's analysis. Taking time to understand what connects an audience to you and your message is the foundation for a great delivery. Speech Blueprint will help you craft your message and communicate with clarity and confidence."
- Roddy GalbraithSpeaker TrainerThe John Maxwell Team


"Paul is one of the most brilliant, organized, and systematic people I know. Even if you only apply a fraction of what he teaches here, you'll reach levels of success you've never seen before."
- Dave Gambrill,Executive Coach, andLeadership Consultant

"This is a true blueprint of how to craft a speech to connect with your audience and we all want to connect with our audience. Simon's TED talk is a classic and perfect example to use for Speech Blueprint."
- Betsy HaydenMotivational Speaker and Executive Coach
"When people think TED Talks, they likely think of Simon Sinek. Speech Blueprint by Paul Gustavson is a simple-to-implement analysis of ten elements Simon used - that we also can use. Whether you're a budding speaker or full time, Paul's reverse-engineered playbook will up level your game."
- Nathan EckelFounder and Host,BeTheTalk Podcast

Edition details

• Publisher: Lead Edge Press
• Publication date: 2019
• ISBN 10: 0997687231
• ISBN 13: 9780997687231
• Binding: Paperback
• Language: English
• Number of pages: 75