Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience - Softcover

Wilson, Pamela

Softcover

ISBN 10: 0997875402 ISBN 13: 9780997875409

Publisher: Big Brand Books, 2016

Synopsis

A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.
 
Annoying, dusty old marketing strategies don't work anymore.

Today, it's all about inbound marketing -- drawing (not dragging) customers to your business with helpful information they are actively searching out.

It's called content marketing, and it's how marketing happens today.

The bad news? It's up to you to create online content that works -- and somehow make it stand out among the sea of information that's already online.

No pressure!

Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.

It works even if you're not a "born writer."

"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)

Master Content Marketing is for lazy content marketers.

Well ... not lazy, exactly. Let's say efficient.

You're about to discover:

• How to create a content marketing strategy that guides customers to know, like, and trust your business -- and that builds your audience every time you hit publish
• An ultra-efficient step-by-step process for creating your content in a way that fits into your busy schedule
• The seven essential elements of a successful piece of content -- once you know what they are, you can snap together content like a simple puzzle
• How to capture and use your best content ideas so you can avoid the "blank page blues"
• Easy-to-use templates for your headlines, subheads, first sentences, and more

During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and the former Executive VP of Educational Content at Rainmaker Digital.

Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand.

She wrote Master Content Marketing to give you a step-by-step process for creating effective content marketing in a stress-free, fun, and repeatable way.

Get Master Content Marketing for all the encouragement, resources, and guidance you need to build your online presence with content marketing.

About this title

About the Author

Pamela Wilson's career began on the visual side of the marketing business — she's an award-winning graphic designer and marketing consultant. In 2010, she founded Big Brand System and she began creating content marketing to reach the audience she wanted to build. Now she's sharing what she's learned along the way with her signature approachable writing style, featuring step-by-step guidance and plenty of encouragement.

From the Back Cover

Attract a profitable audience with effective content marketing

"Creating really good content isn't easy, but Pamela Wilson has written the definitive book on how to get it done. Anyone who needs to write effective content -- whether or not you think of yourself as a writer -- needs to pick up this book." - Sonia Simone, Chief Content Officer, Rainmaker Digital and Copyblogger

"There are lots of books on content marketing, but here's why you should buy this one: it's been proven in the trenches, generating tens of millions of visitors for real businesses. You know who else can say that? Nobody." - Jon Morrow, SmartBlogger.com

"A practical, simple, accessible guide to an effective content marketing program. And that's the highest praise I know." - Ann Handley, author Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Chief Content Officer, MarketingProfs

"Content is not a tactic -- it's air for marketers. This book will help you master the art of content and, perhaps more importantly, help you breathe easier doing it." - John Jantsch, author of Duct Tape Marketing, The Referral Engine

"In today's age, if you can't master content marketing, you won't have a business. Pamela Wilson did the hard work of cutting through the chaos and overwhelm of advice, sharing only the best, tested, actionable tools to grow your tribe and drive revenue to your business." - Pamela Slim, author, Escape from Cubicle Nation, Body of Work

"If you've ever thought marketing wasn't for you, if you've ever felt funny promoting yourself or your work, or maybe wondered if there was a better way to do it, then this book is for you." - Jeff Goins, best-selling author of The Art of Work

"There are only three books I keep on my desk: a thesaurus, a book on grammar, and now Master Content Marketing." - Karyn Greenstreet, Small Business Strategist, passionforbusiness.com

"This is perhaps the most actionable book on content creation and marketing I've ever read. Every single page is filled with formulas, checklists or tools to use, all in a blueprint-like order that can't be screwed up. If you're new to content marketing, you'll be dog-earing every other page." - Joanna Wiebe, Copyhackers

"Pamela not only shares the ideas but the exact process, strategy, and system to make content marketing doable and fun -- even if you don't consider yourself a writer! Congratulations, you've just found your go-to resource for building your online presence." - Dave Charest, Senior Manager, Content and Social Media Marketing, Constant Contact

Pamela Wilson is Executive VP of Educational Content for Rainmaker Digital and Copyblogger. During her 30-year career, she's helped businesses of all sizes boost their profits with targeted, effective marketing messages.

Edition details

• Publisher: Big Brand Books
• Publication date: 2016
• Language: English
• ISBN 10: 0997875402
• ISBN 13: 9780997875409
• Binding: Paperback
• Number of pages: 180