Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish - Softcover

Wilson, Pamela

Softcover

ISBN 10: 0997875429 ISBN 13: 9780997875423

Publisher: BIG Brand Books, 2018

Synopsis

A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject.

Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results.

Thoughtful content marketing delivers — traffic, attention, and customers.

But too often, content creators just churn out piece after piece, with no thought to how everything fits together.

The result is scattered, confusing, ineffective content marketing.

It's a complete waste of time!

Your content strategy can and should change depending on the stage of growth you're in.

With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience.

This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.

"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." – Jon Morrow, Smart Blogger (from the Foreword)

You're about to discover:

• How the Lifecycle Approach to content creation will transform your content strategy and empower you to create the right content at the right time

• Why you should aim to create Very Important Content — and the key ingredients of this kind of content marketing

• A Crash Course for getting your content created and out into the world

• How to map out Yearly, Quarterly, and Monthly content plans that guide your content marketing efforts

• A robust Idea Bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger

During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.

Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.

Get Master Content Strategy so you can maximize your reach and boost your bottom line every time you hit publish.

About this title

About the Author

Pamela Wilson's career began on the visual side of the marketing business -- she's an award-winning graphic designer and marketing consultant. In 2010, she founded Big Brand System and she began creating content marketing to reach the audience she wanted to build. 

Now she's sharing what she's learned along the way with her signature approachable writing style, featuring step-by-step guidance and plenty of encouragement.

Pamela lives in Nashville, TN.

From the Back Cover

Maximize the reach and make the most of each piece of content you create duringevery stage of your website's growth.

"This is the last book you need to read on how to create and share content on the internet. It has everything you need -- I couldn't put it down! Every writer, blogger, podcaster, vlogger, and marketer should read it. I've been doing this kind of work for fifteen years, and I've never seen someone explain this work so clearly and so well. I already have a list of things I can do better thanks to Master Content Strategy." - Jeff Goins, best-selling author of five books, including The Art of Work and Real Artists Don't Starve

"A unique and transformational approach for the frustrated content creator." - Mark Schaefer, author of KNOWN

"Pamela has penned a supremely practical guide to making sure that your content marketing strategy evolves at the precise pace your growing business does." - Ann Handley, Wall Street Journal best-selling author and chief content officer at MarketingProfs

"Pamela has, yet again, served up so much value in a book, that it feels like you're taking a personalized master class in content creation success. Tactics, strategies, and tips to one side, Pamela truly knows her craft and presents all the know-how you need in a digestible and enjoyable format. Read, do likewise, and enjoy the outcome!" - Chris Ducker, founder of Youpreneur.com

"In a world of content overwhelm, creative entrepreneurs need a way to stand out and be seen. Pamela Wilson's book will help you determine a strategy to create and amplify your content marketing in order to achieve your business goals. Grab your notebook and dive into this fantastically useful resource!" - Joanna Penn, The Creative Penn

Edition details

• Publisher: BIG Brand Books
• Publication date: 2018
• Language: English
• ISBN 10: 0997875429
• ISBN 13: 9780997875423
• Binding: Paperback
• Number of pages: 216