Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience - Softcover

Wilson, Pamela

Softcover

ISBN 10: 0997875445 ISBN 13: 9780997875447

Publisher: BIG Brand Books, 2016

Synopsis

Ready to hit publish with confidence?

Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.

Master Content Marketing is a step-by-step guide through the content marketing process.

Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.

"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." – Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)

This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.

Read Master Content Marketing and you'll come away with:

• Clear content marketing goals so you know what to aim for
  
• Step-by-step guidance for creating your content: you'll never get stuck again!
  
• A content marketing strategy that builds your audience with every piece of content you create
  
• Content marketing examples that will show you what to aim for
  
• Ideas and templates for headlines, subheads, first sentences, and more
  
• The encouragement, resources, and guidance you need as you build your online presence with content marketing
  

During her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.

She wrote Master Content Marketing to provide step-by-step help to empower people (even non-writers) to create effective content marketing in a stress-free, fun, and repeatable way.

What will happen to your online presence when hit publish with confidence? Read Master Content Marketing and find out!

About this title

About the Author

Pamela Wilson's career began on the visual side of the marketing business -- she's an award-winning graphic designer and marketing consultant. In 2010, she founded Big Brand System and she began creating content marketing to reach the audience she wanted to build. 

Now she's sharing what she's learned along the way with her signature approachable writing style, featuring step-by-step guidance and plenty of encouragement.

Pamela lives in Nashville, TN.

From the Back Cover

Attract a profitable audience with effective content marketing

"Creating really good content isn't easy, but Pamela Wilson has written the definitive book on how to get it done. Anyone who needs to write effective content -- whether or not you think of yourself as a writer -- needs to pick up this book." - Sonia Simone, Chief Content Officer, Rainmaker Digital and Copyblogger

"There are lots of books on content marketing, but here's why you should buy this one: it's been proven in the trenches, generating tens of millions of visitors for real businesses. You know who else can say that? Nobody." - Jon Morrow, SmartBlogger.com

"A practical, simple, accessible guide to an effective content marketing program. And that's the highest praise I know." - Ann Handley, author Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Chief Content Officer, MarketingProfs

"Content is not a tactic -- it's air for marketers. This book will help you master the art of content and, perhaps more importantly, help you breathe easier doing it." - John Jantsch, author of Duct Tape Marketing, The Referral Engine

"In today's age, if you can't master content marketing, you won't have a business. Pamela Wilson did the hard work of cutting through the chaos and overwhelm of advice, sharing only the best, tested, actionable tools to grow your tribe and drive revenue to your business." - Pamela Slim, author, Escape from Cubicle Nation, Body of Work

"If you've ever thought marketing wasn't for you, if you've ever felt funny promoting yourself or your work, or maybe wondered if there was a better way to do it, then this book is for you." - Jeff Goins, best-selling author of The Art of Work

"There are only three books I keep on my desk: a thesaurus, a book on grammar, and now Master Content Marketing." - Karyn Greenstreet, Small Business Strategist, passionforbusiness.com

"This is perhaps the most actionable book on content creation and marketing I've ever read. Every single page is filled with formulas, checklists or tools to use, all in a blueprint-like order that can't be screwed up. If you're new to content marketing, you'll be dog-earing every other page." - Joanna Wiebe, Copyhackers

"Pamela not only shares the ideas but the exact process, strategy, and system to make content marketing doable and fun -- even if you don't consider yourself a writer! Congratulations, you've just found your go-to resource for building your online presence." - Dave Charest, Senior Manager, Content and Social Media Marketing, Constant Contact

Pamela Wilson is Executive VP of Educational Content for Rainmaker Digital and Copyblogger. During her 30-year career, she's helped businesses of all sizes boost their profits with targeted, effective marketing messages.

Edition details

• Publisher: BIG Brand Books
• Publication date: 2016
• Language: English
• ISBN 10: 0997875445
• ISBN 13: 9780997875447
• Binding: Paperback
• Number of pages: 244