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Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals - Softcover

 
9780997980707: Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals

Synopsis

Whether you're a first-time event organizer or a seasoned pro, you'll learn how to plan, implement, promote and manage festivals and community events of all sizes. This essential handbook walks you through each step of running a successful event in a logical progression.

  • Discover how to find your organizing committee and on-site volunteers.
  • Explore event themes for music, food, wine, beer, books, film and air shows.
  • Find out what sponsors need and want, and how budgets, money handling and online ticket sales work.
  • Master the key components of marketing a festival, and social media and publicity strategies to use before, during and after your event.
  • Learn the steps to book talent - headliners, artists, speakers, musicians, pilots, performers, winemakers, authors, chefs, entertainers and brewmasters.
  • Review revenue generating options and what's needed to sell food, drinks and merchandise.
  • You'll find a wealth of insights, tips, tools and resources based on the author's years of hands-on experience.

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    From the Back Cover

    "Lynn Fuhler learned from the best ... and became a leader in the field. She has been where you are headed and knows how to guide you. It's all here in her detailed roadmap."
    -- Bob Andelman, host/producer, Mr. Media Interviews, mrmedia.com,
        and co-author of Built From Scratch, Fans Not Customers and The WaWa Way


    "I know firsthand, having attended events all over the world, that they are one of the key reasons people travel. This book offers a comprehensive look at how to organize a festival or to make a great event even better, providing more reasons to make travel plans."
    -- Kendra Thornton, owner and president of Royal-Travel.com

    "Required reading for any event planners who seek to grow attendance from anyone beyond the reach of their local market."
    -- Erik Wolf, Executive Director, World Food Travel Association

    "Lynn Fuhler is an expert in event planning, and she has put all of her knowledge into this must-read book."
    -- Dr. Steven V. Cates, Graduate Professor

    About the Author

    Lynn Fuhler is a consultant, speaker and author who has successfully organized festivals and events throughout her career.

    The former tourism director of Clearwater Beach, FL, she has worked extensively in hospitality marketing. She is the former chairman of the all-volunteer Clearwater Jazz Holiday, then the largest free jazz festival in the Southeast U.S.

    An Illinois native, Fuhler holds a travel and tourism degree from St. Louis University. Now based in North Carolina, she is co-founder of Flying Compass.

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    • PublisherFlying Compass Press
    • Publication date2016
    • ISBN 10 0997980702
    • ISBN 13 9780997980707
    • BindingPaperback
    • LanguageEnglish
    • Number of pages308

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