Strategy Excellence for Product Managers: A Guide to Winning Markets through Product Strategy - Softcover

Cohen, Greg

Softcover

ISBN 10: 0999110608 ISBN 13: 9780999110607

Publisher: Agile Excellence Press, 2017

Synopsis

If you want to be a great product manager, you need a great product strategy. You have to understand how to keep your product moving today, and how to invest in its success for years to come. But developing a product strategy is hard, and takes time. It means understanding where your customer, the technology, and your competitors are all headed. You have to monitor and adjust constantly. You have to move beyond managing the product and start leading it. This book reveals how to create a winning product strategy, even when you’re coming from behind. It covers the three main areas you need to understand for long-term success: i) The five elements of a product strategy, ii) How to drive product growth today and into the future, and iii) How to analyze markets to create a sustainable competitive advantage Whether strategy is already a regular part of your routine or if you are looking to improve, this book offers you detailed, practical advice on achieving success for your product.

About this title

About the Author

Greg is the founder of Agile Excellence LLC and a 20-year Product Management veteran with extensive experience in understanding customer needs and collaborating with development to create market-driven products. He is an expert and strong advocate of customer centric design, Agile development, and a pioneer of Lean product management methods. He has worked and consulted to venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices. Companies include Accretive Health, Chiron Diagnostics, Cisco, Computer Associates, Dell, Experian, ideaLab!, Instill, Kaiser, Mako Surgical, Pandesic, People Fluent, Smith and Nephew Endoscopy, SunTrust, and Walmart.com. Greg is the author of the books Agile Excellence for Product Managers, Lean Product Management, and 42 Rules of Product Management, the former president of the Silicon Valley Product Management Association, as well as a speaker and frequent commentator on product management issues. Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

Edition details

• Publisher: Agile Excellence Press
• Publication date: 2017
• Language: English
• ISBN 10: 0999110608
• ISBN 13: 9780999110607
• Binding: Paperback
• Number of pages: 178