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The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today - Hardcover
Synopsis
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards."synopsis" may belong to another edition of this title.
About the Author
Sandra Stahl is a public relations and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at jacobstahl and an adjunct professor in the Brand and Integrated Communications program at The City College of New York.
Review
"One of the best new Public Relations books" - BookAuthority
"About this title" may belong to another edition of this title.
- PublisherLID Publishing
- Publication date2018
- ISBN 10 0999187104
- ISBN 13 9780999187104
- BindingHardcover
- LanguageEnglish
- Number of pages200
- Rating
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The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
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LID Publishing (edition ), 2018
ISBN 10: 0999187104
ISBN 13: 9780999187104
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