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Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation - Softcover

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9780999191392: Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation

Synopsis

Your Sales Funnel Has a Fatal Flaw

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

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About the Author

Eric Keiles and Mike Lieberman have been on the forefront of sales, marketing, and customer service leadership for nearly two decades, consulting with startups, small businesses, middle-market companies, and Fortune 1000 organizations. They can measure their clients' success in over one million new leads and hundreds of millions of dollars in revenue generated.

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  • PublisherAn Inc. Original
  • Publication date2019
  • ISBN 10 099919139X
  • ISBN 13 9780999191392
  • BindingPaperback
  • LanguageEnglish
  • Number of pages308
  • Rating
    • 3.97 out of 5 stars
      30 ratings by Goodreads

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