There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.
There were zero books about channel marketing, until now.
Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.
Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.
Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.
Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
"synopsis" may belong to another edition of this title.
Mike MooreMike Moore serves as Averetek's VP of Channel Strategy. Mike has spent more than twenty years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software. Mike lives in the Boston area with his wife Denise and their three children. Peter ThomasPeter Thomas is the founder and CEO of Averetek, a channel marketing agency. Peter has spent more than twenty years helping channel leaders realize the potential of their partners using the magic of software. Peter lives in the Boston area with his wife Amy and their four children.
"This book is an excellent playbook for all marketers - from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!"Jay McBainPrincipal Analyst, Global ChannelsForrester Research
"To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today's world of digital marketing. This is a must-read book for my team."Meaghan SullivanVice President, Global Channel MarketingSAP
"Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job pulling together a resource for all experience levels."Guy AramaVice President, Global Channel MarketingConcur
"Many of us learn by doing. Peter and Mike's book takes us through the theory and quickly gets to practical applications and models for us to use. This book is a great handbook for the new or experienced channel marketer. I highly recommend it for anyone interested in increasing their channel marketing acumen and experience."Theresa CaragolFounder and CEOAchieve Unite
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
FREE
Within U.S.A.
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00072861489
Quantity: 1 available
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_247842347
Quantity: 1 available
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: New. Buy with confidence! Book is in new, never-used condition 0.65. Seller Inventory # bk0999774808xvz189zvxnew
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: New. New! This book is in the same immaculate condition as when it was published 0.65. Seller Inventory # 353-0999774808-new
Quantity: 1 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.65. Seller Inventory # 0999774808-2-3
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.65. Seller Inventory # 353-0999774808-gdd
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.65. Seller Inventory # 353-0999774808-lkn
Quantity: 1 available
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New. Seller Inventory # ABLIING23Mar2317530124158
Quantity: Over 20 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 0999774808-R
Quantity: 1 available
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0999774808
Quantity: 1 available