Beyond Silicon Valley: How One Online Course Helped Support Global Entrepreneurs - Softcover

Goldberg, Michael E.

4

15 ratings by Goodreads

9780999835203: Beyond Silicon Valley: How One Online Course Helped Support Global Entrepreneurs

Softcover

ISBN 10: 0999835203 ISBN 13: 9780999835203

Publisher: Michael E. Goldberg, 2018

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Michael E. Goldberg, Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University, takes readers on a international adventure. From Cleveland, Ohio, to transitioning economies in Europe, the Middle East, Asia, Africa, and the Americas, Goldberg tells the stories of students who took his hugely popular Beyond Silicon Valley massive open online course (MOOC). The students start businesses, mentor entrepreneurs, grow entrepreneurial advocacy organizations, and energize the startup ecosystems in their communities.

All proceeds from Beyond Silicon Valley will be used towards the purchase of additional books which will be donated to entrepreneurship students in the developing world.

"In Beyond Silicon Valley, Goldberg has created an indispensable playbook to help entrepreneurs, regardless of where they may live and work, start and scale the companies of the future."
— Steve Case, co-founder of America Online and author of The Third Wave: An Entrepreneur's Vision of the Future

"Beyond Silicon Valley breaks new ground in teaching entrepreneurship and economic development."
— Philip Kotler, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"An engaging speaker, writer and forward thinker, Goldberg has provided a roadmap for anyone building an entrepreneurship ecosystem in an emerging economy."
— JJ Ramberg, host, MSNBC's "Your Business"

"Beyond Silicon Valley is captivating. Michael Goldberg will change how you think about entrepreneurship and where risk-taking, business-building people can flourish."
— Brad Stone, author, The Everything Store and The Upstarts

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About the Author:

Michael E. Goldberg is a venture capitalist and Assistant Professor of Entrepreneurship in the Department of Design and Innovation at the Weatherhead School of Management, Case Western Reserve University. Goldberg created the massive open online course, or MOOC, called Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies, which has attracted over 135,000 students from 190 countries with subtitles in 16 languages (the most on the Coursera platform). Inc.com named Beyond Silicon Valley one of the top online classes that “will make you smarter and more interesting.” Goldberg spoke about the impact of his MOOC at TEDxHeraklion in Crete and TEDxFulbright in Santa Monica.

Review:

Kirkus Reviews: A wide-ranging discussion of how to create thriving entrepreneurial communities with the assistance of online education.
In 2012, while teaching entrepreneurship at the National Economics University in Hanoi,Vietnam, as part of the Fulbright Scholarship Program, debut author Goldberg (Entrepreneurship/Case Western Reserve Univ.) was asked to provide a course on how that Southeast Asian country could emulate the success of California's Silicon Valley. Instead, he decided to use his native northeast Ohio as a cautionary example--an area that once boomed as a center for shipping and steel manufacturing, but then spiraled into decline in the middle of the 20th century. The seminar was so successful that Goldberg was encouraged to re-create it when he returned to Case Western Reserve University in Cleveland, where he's an assistant professor. This time, it was a massive open online course (MOOC) that spread virally; it was eventuallytranslated into 16 languages. This book is an accessible version of that seminar, roughly divided into two parts: stories about international entrepreneurs adapting to their unique political and economic environments, and a case study of Cleveland's impressive economic turnaround. Its global breadth is remarkable--the author collects anecdotes about entrepreneurial success in Tbilisi, Georgia; Gaborone, Botswana; and D�sseldorf, Germany, among many other locations, and discusses the political challenges to business innovation in environments such as Venezuela and Iran. Along the way, Goldberg touches upon a host of issues, including government intervention, mentorship, networking, and philanthropy. The author clearly intends this work as an introduction; for instance, he doesn't take for granted that readers will be familiar with the concept of the angel investor. He also treats each topic synoptically, rather than exhaustively, seemingly designing them as gateways to future study. Nevertheless, the discussions are notably incisive, despite their brevity, and are very candid about both the vices and virtues of MOOC-driven learning. The overarching point of the book is powerful: that the Silicon Valley model isn't one that can or should be duplicated everywhere, and that there are other equally innovative ways to foster a culture of business ingenuity.

A marvelously succinct introduction to entrepreneurship.

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