Digital Innovation Strategy - Softcover

Leiponen, Aija

Softcover

ISBN 10: 1009209000 ISBN 13: 9781009209007

Publisher: Cambridge University Press, 2023

Synopsis

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

About this title

About the Author

Aija Leiponen is a professor of Strategy and Business Economics in the Cornell University SC Johnson College of Business. She is an internationally renowned scholar of innovation and technological change. Straddling the fields of economics and strategic management, her work on digital innovation has been published in leading academic outlets and management reviews and has influenced both digital policy and managerial practice.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2023
• Language: English
• ISBN 10: 1009209000
• ISBN 13: 9781009209007
• Binding: Paperback
• Number of pages: 298