Writing for the Reader's Brain: A Science-Based Guide - Hardcover

Douglas, Yellowlees

Hardcover

ISBN 10: 1009221833 ISBN 13: 9781009221832

Publisher: Cambridge University Press, 2024

Synopsis

What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

About this title

About the Author

Yellowlees Douglas is the author of The Reader's Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press, 2015), and The Biomedical Writer: What You Need to Succeed in Academic Medicine (Cambridge University Press, 2018). For more than twenty-five years, she has taught writing to everyone from professors of medicine to freshmen tackling their first college writing projects.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2024
• Language: English
• ISBN 10: 1009221833
• ISBN 13: 9781009221832
• Binding: Hardcover
• Number of pages: 300