China's eBook Evolution: Disruptive Models and Emerging Book Cultures (Elements in Publishing and Book Culture) - Softcover

Ren, Xiang

 
9781009464840: China's eBook Evolution: Disruptive Models and Emerging Book Cultures (Elements in Publishing and Book Culture)
Softcover
ISBN 10: 1009464841 ISBN 13: 9781009464840
Publisher: Cambridge University Press, 2024

Synopsis

This Element explores the changing landscape of eBook businesses and cultures in China in the past two decades and examines how disruptive innovation and the platform economy have transformed one of the world's largest book markets. Through an evolutionary perspective, this Element documents and analyses the emergence, growth, and refinement of disruptive models in three areas of trade publishing, including free eBook developments, digital self-publishing, and platformed social reading. It offers a critical account of the complex interplay between emerging technologies, business innovations, and book cultures and conceptualises China's eBook evolution as both a part of global digital publishing transformation in the platform age and an embodiment of local dynamics in a transitional society. This Element is essential for scholars, students, publishers, and the interested publics to understand China's digital publishing innovations and their global implications.

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Publisher
Cambridge University Press
Publication date
2024
Language
English
ISBN 10 
1009464841
ISBN 13 
9781009464840
Binding
Paperback
Number of pages
102