Behavioral Strategy (Elements in Business Strategy) - Softcover

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9781009566742: Behavioral Strategy (Elements in Business Strategy)
Softcover
ISBN 10: 1009566741 ISBN 13: 9781009566742
Publisher: Cambridge University Press, 2024

Synopsis

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.

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Publisher
Cambridge University Press
Publication date
2024
Language
English
ISBN 10 
1009566741
ISBN 13 
9781009566742
Binding
Paperback
Number of pages
98

Other Popular Editions of the Same Title

9781009566773: Behavioral Strategy: Exploring Microfoundations of Competitive Advantage (Elements in Business Strategy)

Featured Edition

ISBN 10:  1009566776 ISBN 13:  9781009566773
Publisher: Cambridge University Press, 2024
Hardcover