Narrative Creativity: An Introduction to How and Why (Elements in Creativity and Imagination) - Hardcover

Fletcher, Angus; Benveniste, Mike

 
9781009614788: Narrative Creativity: An Introduction to How and Why (Elements in Creativity and Imagination)

Synopsis

Narrative creativity is a new, neuroscience-based approach to innovation, problem solving, and resilience that has proved effective in business executives, scientists, engineers, doctors, and students as young as eight. This Element offers a concise introduction to narrative creativity's theory and practice. It distinguishes narrative creativity from ideation, divergent thinking, design thinking, brainstorming, and other current approaches to cultivating creativity. It traces the biological origins of narrative creativity and explains why narrative creativity will always be mechanically impossible for computer artificial intelligences. It provides practical exercises, developed and tested in hundreds of classrooms and businesses, and validated independently by the US Army, for improving narrative creativity. It explains how narrative creativity contributes to technological innovation, scientific progress, cultural growth, and psychological well-being, and it describes how narrative creativity can be assessed. This title is also available as Open Access on Cambridge Core.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781009614771: Narrative Creativity (Elements in Creativity and Imagination)

Featured Edition

ISBN 10:  1009614770 ISBN 13:  9781009614771
Publisher: Cambridge University Press, 2025
Softcover