Narrative Creativity: An Introduction to How and Why (Elements in Creativity and Imagination) - Hardcover

Fletcher, Angus; Benveniste, Mike

Hardcover

ISBN 10: 1009614789 ISBN 13: 9781009614788

Publisher: Cambridge University Press, 2025

Synopsis

Narrative creativity is a new, neuroscience-based approach to innovation, problem solving, and resilience that has proved effective in business executives, scientists, engineers, doctors, and students as young as eight. This Element offers a concise introduction to narrative creativity's theory and practice. It distinguishes narrative creativity from ideation, divergent thinking, design thinking, brainstorming, and other current approaches to cultivating creativity. It traces the biological origins of narrative creativity and explains why narrative creativity will always be mechanically impossible for computer artificial intelligences. It provides practical exercises, developed and tested in hundreds of classrooms and businesses, and validated independently by the US Army, for improving narrative creativity. It explains how narrative creativity contributes to technological innovation, scientific progress, cultural growth, and psychological well-being, and it describes how narrative creativity can be assessed. This title is also available as Open Access on Cambridge Core.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2025
• Language: English
• ISBN 10: 1009614789
• ISBN 13: 9781009614788
• Binding: Hardcover
• Number of pages: 92