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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing - Softcover
- PublisherLegare Street Press
- Publication date2023
- ISBN 10 102149979X
- ISBN 13 9781021499790
- BindingPaperback
- LanguageEnglish
- Number of pages74
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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing (Paperback or Softback)
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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
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ISBN 13: 9781021499790
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