Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior - Softcover

McAlister, Leigh; Lattin, James M

Softcover

ISBN 10: 1021500445 ISBN 13: 9781021500441

Publisher: Legare Street Press, 2023

Synopsis

This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek out and consume various products. Drawing on extensive research and data analysis, the authors explore the relationships between substitute and complementary products and their impact on consumer decision-making. With its rigorous analysis and practical applications, this book is an essential resource for anyone interested in marketing, consumer behavior, and business strategy.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

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Edition details

• Publisher: Legare Street Press
• Publication date: 2023
• Language: English
• ISBN 10: 1021500445
• ISBN 13: 9781021500441
• Binding: Paperback
• Number of pages: 82