The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy) - Hardcover
Book 37 of 40: ASPA Series in Public Administration and Public Policy
Synopsis
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies―including Web 2.0 and rapidly emerging social media―to craft and maintain a positive public image.
Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations―including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.
Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
"synopsis" may belong to another edition of this title.
About the Author
Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA.
Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA.
Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.
"About this title" may belong to another edition of this title.
Search results for The Practice of Government Public Relations (ASPA Series...
Stock Image
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Fine. Seller Inventory # mon0003917402
Stock Image
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy) [Hardcover] Lee, Mordecai; Neeley, Grant and Stewart, Kendra
Seller: Academic US, Piscataway, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Excellent Customer Service. Seller Inventory # 9781032011929
Seller Image
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Seller: killarneybooks, Inagh, CLARE, Ireland
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 2nd Edition. Hardcover, xxiv + 314 pages, NOT ex-library. Minor handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- Contents: 1 Introduction; 2 Government Public Relations: What is It Good For? / Mordecai Lee [Why is Government PR Such a Touchy Subject?; Do's and Don'ts of Government PR; A (Very Short) History Lesson; Public Relations as a Tool for Doing Public Administration Better; Mandatory for Public Administrators: Democratic Purposes of Government Public Relations; Optional, but Useful, for Public Administrators: Pragmatic Purposes of Government Public Relations; Dangerous, but Powerful, for Public Administrators: Political Purpose of Government Public Relations]; 3 Media Relations / Christie Parell & Scott Talan [Laying the Groundwork; Media Relations 101: Building and Understanding Relationships with Journalists; Nuts and Bolts: Strategic Planning and Media Relations Tactics; Case Study: Media Query - Workplace Harassment (Whistleblowers and Authorized Leaks; Social Media Integration and Outreach); Looking Ahead]; 4 Public Information Campaigns / Jenifer Kopfman & Amanda Ruth-McSwain [Public Information Campaign; Building the Campaign Foundation; Developing a Campaign Plan; Research: Assessing the Campaign Situation; Research Part Two: Linking Research to Practice; Action: Developing the Campaign Plan; Communication: Implementing the Campaign; Evaluation: Measuring Campaign Effectiveness]; 5 Crisis Communication Challenges in the Public Sector / J. Suzanne Horsley [Modeling Government Communication; Trust and Conflict in the Public Sector; Case Studies in Public Sector Crises (Hurricane Dorian - Alabama Controversy: Sharpiegate; U.S. Response to COVID-19; Impact of a Government Shutdown on the National Park Service; Social Media Accounts as Official Communications)]; 6 Strategic Communication Planning in the Digital Age / Diana Martinelli [Government Communications Evolves; Creating a Strategic Communication Plan]; 7 Harnessing Social Media Effectively on Behalf of Governments / Kara Alaimo [Building a Social Media Following; Creating Content; Engagement on Social Media; Timing of Social Media Posts; Measuring the Impact of Social Posts; Influencer Engagement; Targeted Advertising on Social Media; Learning and Professional Development; Intelligence and Data Gathering; Responding to Negative Feedback and Attacks; Twitter Attacks; Ambushes by Activists; Responding to Fake News; Handling Social Media Crises; Regaining Trust after a Crisis; Social Media Algorithms, Filter Bubbles, and Cognitive Dissonance; Corporate Activism; Hackings; Employee Use of Social Media]; 8 Why Do Places Brand? Branding in the Public Sector / Staci M. Zavattaro [Public Sector Branding - How Did We Get Here?; What is a Brand Anyway?; Real-World Examples]; 9 Digital Branding for Government Public Relations / Aroon P. Manoharan [Digital Branding for Government; Place Branding as a Modern Public Relations Framework; Build Municipal Partnerships: Sister Towns/Cities, Alliances, or Networks; Ensure Security, Privacy, Accessibility, and Legal Compliance]; 10 Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations / Shannon A. Bowen [Commonality of Ethical Dilemmas; What is Government PR vs Public Affairs?; Strategic Issues Management and Public Policy; Ethical Approaches; Ethical Challenges for Governments and Public Sector Organizations in Digitized Environments]; 11 Operating in Awareness of Legal, Institutional, Political Contexts / Kevin R. Kosar; 12 Monitoring and Evaluating Government Media and Social Media Engagement / Maureen Taylor; 13 Reputation Management / Alan Abitbol; 14 Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice / Paul K. Dezendorf; 15 Public Relations(hips) through Public Engagement: Approaching Public Administration as Civic Professionals / Timothy J. Shaffer; 16 Conclusion; Index. Seller Inventory # 007316
Buy Used
US$ 48.08
US$ 40.48 shipping
Ships from Ireland to U.S.A.
Ships from Ireland to U.S.A.
Quantity: 1 available
Stock Image
Practice of Government Public Relations
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 42652404
Stock Image
Practice of Government Public Relations
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 42652404-n
Buy New
US$ 94.05
US$ 20.34 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Practice of Government Public Relations
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 42652404-n
Stock Image
The Practice of Government Public Relations
Print on DemandSeller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781032011929
Buy New
US$ 94.07
US$ 21.35 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 5 available
Stock Image
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9781032011929
Buy New
US$ 97.97
US$ 21.00 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 5 available
Stock Image
The Practice of Government Public Relations
Published by
H N H International Limited, 2021
ISBN 10: 1032011920
ISBN 13: 9781032011929
New
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. pp. 314. Seller Inventory # 393958605
Buy New
US$ 110.84
US$ 8.81 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781032011929