Items related to Value First, Then Price
Synopsis
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles.
With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.
"synopsis" may belong to another edition of this title.
About the Author
Andreas Hinterhuber is Associate Professor at the Department of Management at Università Ca' Foscari Venezia, Italy.
Todd C. Snelgrove is Senior Managing Partner at Experts in Value in Clarkston, MI, USA.
"About this title" may belong to another edition of this title.
Search results for Value First, Then Price
Stock Image
Value First, Then Price
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_438661219
Quantity: 1 available
Stock Image
Value First, Then Price : Building Value-based Pricing Strategies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 43661369-n
Quantity: Over 20 available
Stock Image
Value First, Then Price: Building Value-Based Pricing Strategies
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2317530208290
Quantity: Over 20 available
Stock Image
Value First, Then Price: Building Value-Based Pricing Strategies
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. 2nd edition NO-PA16APR2015-KAP. Seller Inventory # 26389550235
Quantity: 4 available
Stock Image
Value First, Then Price: Building Value-Based Pricing Strategies
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781032012124
Quantity: Over 20 available
Stock Image
Value First, Then Price: Building Value-Based Pricing Strategies
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 391098180
Quantity: 4 available
Stock Image
Value First, Then Price: Building Value-Based Pricing Strategies
Published by
Taylor & Francis Ltd, 2021
ISBN 10: 1032012129
ISBN 13: 9781032012124
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 204. Seller Inventory # B9781032012124
Quantity: 1 available
Stock Image
Value First, Then Price : Building Value-based Pricing Strategies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 43661369
Quantity: Over 20 available
Seller Image
Value First, Then Price (Paperback)
Published by
Taylor & Francis Ltd, London, 2021
ISBN 10: 1032012129
ISBN 13: 9781032012124
New
Paperback
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Value-based pricing pricing a product or service according to its value to the customer rather than its cost is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice. Value-based pricingpricing a product or service according to its value to the customer rather than its costis the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032012124
Quantity: 1 available
Stock Image
Value First, Then Price: Building Value-based Pricing Strategies
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 2nd edition. 296 pages. 10.00x7.00x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __1032012129
Quantity: 1 available